Reported by Pulsestacks on May 9, 2024, during the 2024 Beijing International Auto Show, Pulsestacks invited industry leaders, corporate executives, and expert scholars to step into the "AI Real-time Virtual Studio" to collectively explore the breakthroughs and innovations of the new era and new automobiles in the immersive experiences provided by Peak Speed, Netaland, and Content Players.
Exclusive Interview with Fan Longxiang, Changan Intelligent Marketing Center, at the 2024 Beijing Auto Show (Source: Pulsestacks)
On April 25, Fan Longxiang, Deputy General Manager of Changan Group's Intelligent Marketing Center, appeared on Content Players' "AI Real-time Virtual Studio." He mentioned that Changan Qiyuan E07, as a representative of new automobiles, eliminates consumers' decision paralysis and inconvenience in service experience. The design of E07 serves as a comprehensive solution for all consumer driving scenarios, and he believes consumers will readily accept such a versatile car. Changan Automobile also offers generous benefits to E07 users, including receiving a 1000 yuan optional equipment fund by registering on the Topspace APP, paying 9.9 yuan to participate in the "Make a Friend" activity to enjoy more discounts and privileges.
Vice General Manager Fan Longxiang of Changan Group's Smart Marketing Center
pulsestacks: First and foremost, what everyone is most concerned about is the new car, the Changan Qiyuan E07. As a representative of new automobiles, what specific innovations does it bring? Could you please introduce it to us?
Fan Longxiang: When it comes to understanding the topic of new automobiles, I'd like everyone to first reflect on what our traditional automobiles were like. Originally, cars served as physical means of transportation, which was the case in the earliest days. In recent years, they have evolved into a symbol of social status.
Vice General Manager Fan Longxiang from Changan Group's Smart Marketing Center and Editor-in-Chief Zhang Yuanyuan from Pulsestacks.
In the context of the new era, upgrades in our technology, products, and service platforms are driving the emergence of new consumer demands. For example, in terms of technology, our autonomous driving technology provides users with a very smooth driving experience in terms of intelligence.
In the energy sector, the gradual maturity of our three-electric technology brings consumers a new, economical, and environmentally friendly travel experience. Integrated die-casting technology in production and manufacturing is currently a hot topic, providing customers with a more secure and reliable driving guarantee at the technological level. On the service platform side, we have utilized many advanced internet technologies to offer customers excellent experiences. Whether it's browsing cars online, scheduling test drives offline, or using VR technology, these services contribute to a new consumer experience.
Regarding current automotive products, as mentioned by President Jun today, many consumers are still struggling with choosing the most suitable car: for example, wanting an SUV, a sedan, and a pickup truck simultaneously. This increasing segmentation of offerings can lead to decision paralysis for consumers.
In this new era, I believe the essence of new cars should be to address consumer decision-making difficulties and inconvenient service experiences, providing consumers with a completely new automotive experience in terms of products and services. This is the goal of our new car, the E07, hailed as the world's first mass-produced variable new car. Despite the numerous adjectives, it truly is. Specifically, our main selling point is the variable functionality of one car for multiple uses, manifested in variable forms, functions, and software.
I also want to briefly introduce our variable forms. As I mentioned earlier, consumers expect both the comfort and handling of a sedan, the space and off-road capability of an SUV, and the carrying capacity and versatility of a pickup truck, even though our model is not a pickup truck. Therefore, our E07 model can fully meet these segmented usage scenario demands.
Furthermore, our variable functions are not explained through traditional single function points but through beloved user scenarios. For instance, whether gathering with friends, camping with family, enjoying romantic moments with a partner, engaging in parent-child interactions, or even moments with pets, our E07 can provide suitable configurations.
Additionally, our unique software variable function is unparalleled. Through our app, users can easily operate and combine the functions of various virtual scenes for one-touch arrangement, synchronously mapping them to the beloved car. This diversity and programmability of functions indeed bring users great convenience and enjoyment.
Pulsestacks: This is actually a point of great concern for netizens, and we are also eagerly anticipating the market performance of this car. Next, I would like to ask General Manager Fan a question about the variable attributes of the E07 you mentioned earlier. Many netizens have asked whether this is a pickup truck or what type of car it is. The lack of definition can be said to be a keyword for this car. So, how can we make ordinary consumers understand and accept the variable attributes of Changan Qiyuan E07?
Fan Longxiang: In fact, this question should be reversed. As I just described, our product is functionally variable, and I haven't mentioned that in terms of service, our Topspace utilizes many advanced internet technologies.
Vice General Manager Fan Longxiang from Changan Group's Smart Marketing Center and Editor-in-Chief Zhang Yuanyuan from Pulsestacks.
This includes the application of AI large models and some scenarios we have implemented in digital twins, allowing users to enjoy transparent delivery and response whether they are viewing cars online, scheduling test drives, or placing orders online. Our one-click maintenance and all these service experiences can be easily achieved on our Topspace platform. With such product and service capabilities, I believe we can meet customers' various needs for new cars. With E07, we no longer have to struggle with choosing between sedans, SUVs, or pickups. With E07, we no longer have to run around to buy a car or worry about inconvenient services. At the same time, with the scalability of our series of digital technologies and products, we no longer have to worry about meeting the needs of various scenarios. Therefore, with E07, it is a comprehensive solution for car usage, and I believe all consumers should be able to accept it with pleasure.
Pulsestacks: Indeed, listening to your description, I think consumers should be very excited. Finally, I would like to ask a question at the end of this interview, regarding the Beijing Auto Show. Our E07 is also on display this time, so what benefits does it bring to users?
Fan Longxiang: Our CEO mentioned this at the press conference this morning. We didn't set any traps, just let everyone experience our app first. Therefore, we have launched two great gifts. First is our registration gift, as long as you download Topspace and register with your real name, you can immediately enjoy a 1,000 yuan optional equipment fund. You can also participate in our new user activity, invite family and friends to join Topspace, and enjoy up to 120 yuan in optional equipment funds per day.
In addition, we have a second type of gift that friends from all over the country can enjoy. For just 9.9 yuan, you can make friends with our Changan Enterprise. This friendship also includes a gift of 1,000 yuan in optional equipment funds.
At the same time, our E07's digital puzzle remote control car model is very interesting, suitable for consumers with marriage proposals or parent-child interaction needs, making it an excellent life prop. We will provide a 1,000 yuan model voucher and ensure that you have priority access to our future listing activities. So please continue to follow our Topspace and the latest news from Changan Automobile.
