Have you ever come across advertisements for "Listening to Flowers Wine"?
On March 15th, CCTV 315 tonight exposed the exorbitantly priced "Listening to Flowers Wine," which costs up to 58,600 CNY per bottle.
Reportedly, this is a type of liquor that appeared on the market in 2020, marketed as "high-end business liquor," and within just three years, various advertisements for it have been ubiquitous.
The standard version sells for 5,860 CNY, while the premium version fetches a staggering 58,600 CNY.
The key point here is that during a journalist's visit to the flagship experiential store, the advertising presented claimed the liquor offers benefits such as boosting immunity, improving sleep, ensuring male erectile function, regulating physiological disorders, and anti-aging effects.
The "Advertising Law of the People's Republic of China" explicitly states that alcohol advertisements must not contain any explicit or implied claims that drinking can eliminate tension and anxiety, increase physical strength, etc. The promotional claims made by Tinghua Liquor violate these regulations.
Subsequently, when journalists attempted to visit the Tinghua Liquor production site and its headquarters in Chengdu, Sichuan, they were denied entry and interviews by the staff. However, one employee mentioned to the journalists that the health benefits of Tinghua Liquor are internationally patented.
Journalists discovered on the official website of the World Intellectual Property Organization (WIPO) that the submission by Tinghua Liquor titled "The Use of Alcohol and Cooling Agents Combination in Regulating Sexual Function, Protecting Cardiovascular and Cerebrovascular Systems, Promoting Liver Cell Regeneration, Anti-Tumor, Enhancing Immunity and Sleep Quality" shows a blank status under the national processing section.
The patent agent responsible for this application clarified: "Anyone can apply to publish their so-called invention patents, but whether it can be recognized as a patent is a different matter."
Moreover, he also mentioned that the cooling agent referred to in the patent for "Ting Hua" liquor is not some high-tech substance, but rather the commonly known peppermint extract.
It's noteworthy that the mastermind behind "Ting Hua" liquor is named "Zhang Xuefeng," who is not the well-known exam preparation tutor. However, many might be familiar with his previous project—Ji Cao 5x Cordyceps.
This, too, was a luxury product, but it was found to have arsenic levels exceeding 6mg/kg, which is well above the national standard.
