On March 16th, TCL launched a spectacular event, drawing crowds at the Wanda Plaza in Zhengzhou, where people rushed to grab TCL & Gree air conditioners.
During the event, representatives from TCL and Gree delivered captivating speeches, while former Chinese basketball star, Li Gen, graced the occasion as a special guest, igniting thunderous applause.
As quintessential national brands, TCL and Gree joining hands heralds a new wave of home appliance fervor, rallying for domestically produced appliances in 2024.
Furthermore, there were interactive programs like the CBA Basketball Carnival held on-site. Through the collaboration between sports and home appliances, this event was elevated to its climax.
Participating national enterprises also brought generous gifts to the event. Among them, TCL presented not only smart door locks but also major home appliances such as washing machines, refrigerators, and televisions. The TV prizes included the 115-inch X11G MAX, 85-inch X11H, and 85-inch P12H, offering a wide range of exciting rewards.
This latest collaboration between TCL and CBA ignites a wave of excitement, showcasing the epitome of Chinese cultural trends. Together, they epitomize the true essence of Chinese cultural influence. Among these collaborations, TCL and CBA have fostered a strong bond over more than a decade. It all began on June 27, 2009, when TCL became the designated sponsor of the CBA league. Fast forward to October 15, 2017, witnessing a significant upgrade in their partnership, as TCL officially became the official partner of the CBA league.
With the continued support of national enterprises like TCL, the viewership and influence of the CBA (Chinese Basketball Association) league have been steadily rising. Brands such as TCL, leveraging the platform of the CBA league, not only expand their brand exposure but also enhance interaction and communication with the younger demographic, thus accelerating their brand's trendiness and development.
During collaborations with internationally renowned IPs such as the CBA, TCL's proactive approach and commitment to innovation have been further disseminated and upheld. According to the sales data for global televisions released by the internationally recognized authority Omdia in 2023, TCL maintained its position as the second-largest globally, clinching the top spot among domestic brands for five consecutive years, thereby leading the charge for Chinese enterprises venturing into the global market.
TCL's dominance in TV sales stems from its formidable strength cultivated over more than 40 years. As the sole domestic enterprise with integrated advantages across the entire TV industry chain, TCL not only stands out but also boasts TCL China Star, a global leader in TV panel manufacturing, under its umbrella.
TCL China Star possesses the world's only mega-screen production line, the G11 generation line, which significantly enhances the picture and display quality of mega-screen Mini LED TVs. For instance, the 115-inch X11G MAX, one of the grand prizes in this event, comes from this production line. The 115-inch X11G MAX is the largest QD-Mini LED TV globally as of 2023, boasting peak brightness and backlight zones reaching 5000 nits and 20000+ levels, respectively. It stands as an industry giant and a new benchmark. Unveiled at CES 2024, it immediately captured the attention of international attendees.
Apart from boasting excellent screen panels, TCL leads the industry with its Quantum Dot, Mini LED, and other cutting-edge technologies. TCL has long been hailed as a pioneer in Mini LED, being among the first globally to mass-produce Mini LED televisions. Today, TCL remains at the forefront of international Quantum Dot technology research and development. With an investment exceeding 300 million RMB, TCL possesses a Quantum Dot R&D and innovation platform spanning over 2000 square meters. Its Quantum Dot patents tally up to an impressive 2057, securing its position as second globally.
One of the major prizes for this event, the P12H, features TCL's latest Quantum Dot Pro 2024 technology. With a color gamut value of up to 157% and a screen color purity of 95%, the image quality is more vivid, delicate, and pure. Additionally, it boasts high color accuracy and durability.
TCL TVs stand out not only for their top-notch hardware specifications and advanced technology but also for their excellent user experience. They boast a system devoid of startup advertisements and come equipped with features such as intelligent voice control and desktop customization, making turning on the TV more convenient and efficient. TCL's self-developed Smart Control Desktop, with its innovative and aesthetically pleasing design, offers high customization levels. Within just one year of its launch, it clinched the prestigious 2023 Red Dot Design Award in Germany.
The rise of national enterprises stems from their courage to innovate, their keen determination to keep pace with the times, and their spirit of unity and mutual assistance. Today, national enterprises like TCL and CBA are engaging in deep cross-industry collaborations, sweeping the domestic market with a wave of domestic products. In the future, they will also step onto the international stage, bringing the technological and cultural values of domestic intelligent manufacturing to various sectors worldwide. After all, the future of national enterprises requires a global perspective.
