Reported by pulsestacks on April 30
During the 2024 Beijing International Auto Show, pulsestacks invited industry leaders, corporate executives, and expert scholars to step into the "AI Real-time Virtual Studio," engaging in immersive experiences with Peak Speed, Netaland, and Content Players to collectively explore the breakthroughs and innovations of the new era and new cars.
Exclusive Interview with Dong Yudong of Ora at the 2024 Beijing Auto Show (Source: pulsestacks)
On April 25, Dong Yudong, the General Manager of Ora, appeared on Netaland's "AI Real-time Virtual Studio." He mentioned that under the guidance of intelligent and global strategies, Ora launched several new models at the Beijing Auto Show, including the technologically upgraded 2024 Ora Good Cat, the 2024 Ora Good Cat GT Mulan Edition, and the Lightning Cat Night Edition. He revealed that the brand will continue to focus on user needs and will introduce SUVs in the future to cover a broader market segment.
Euler Brand General Manager Dong Yudong
pulsestacks: Carefully selected premium cars, creating the pinnacle of speed together. Welcome to the Netaland interview room at pulsestacks located at the Beijing Auto Show, a virtual space that combines racing speed and trendy culture. Today, we are honored to have Mr. Dong Yudong, the General Manager of Euler Brand, with us. Please introduce the situation of Euler's booth at the Beijing Auto Show.
Dong Yudong: This time, Euler's booth is merged with our entire group, featuring a joint booth of five major brands, focusing on intelligent and global expansion. We have brought 24 models of Euler Good Cat and 24 models of Euler Good Cat GT Mulan Edition, which align well with our racing culture, as the GT is the first sports car tailored for young people in our A0 segment. Additionally, at the auto show, we also unveiled the Lightning Cat Night Edition.
pulsestacks: Euler Good Cat has a good reputation for safety and has been recognized by authoritative safety certification agencies at home and abroad. Has there been any enhancement in safety with this upgrade?
Dong Yudong: Great Wall has accumulated 33 years of car manufacturing experience. Since its inception, Euler Good Cat has always prioritized "safety" as the top element, with both vehicle and battery safety receiving five-star certifications from authoritative agencies. Building upon the safety standards of the "Five-Star Good Cat," we conducted 5 OTA upgrades, 7 calibrations, and experiments in 2023, enabling the 2024 Euler Good Cat to advance in four aspects: range, battery, and active and passive safety.
Regarding range achievement, we collaborated with China Automotive Technology and Research Center for testing at the Heihe test field and various high-level labs nationwide. After passing the 6608 km extreme cold test without any faults, we were awarded the prestigious "High Cold Endurance Star" and "High Cold Reliability Star" certifications by China Automotive Technology and Research Center, validating the authenticity of our range performance.
Euler brand General Manager Dong Yudong and Pulsestacks Editor-in-Chief Liu Chang
In terms of battery safety, according to the evaluation results of the China Electric Vehicle Fire Safety Index test, the Euler Good Cat scored 108.5 in the four evaluation categories of safety alerts, emergency rescue, fire protection, and data linkage. It relies on the Great Wall Motors' big data management platform for 24-hour real-time monitoring and pre-warning. Based on the evaluation results of the China Electric Vehicle Fire Safety Index test, the Euler Good Cat scored 108.5 in safety alerts, emergency rescue, fire protection, and data linkage, earning a five-star safety rating in the China Electric Vehicle Fire Safety Index (C-EVFI).
In terms of passive safety, the 2024 Euler Good Cat adopts three force transmission channels on the side of the vehicle body to effectively disperse, transfer, and absorb side impact forces. The B-pillar reinforcement plate uses advanced variable thickness plate technology and is specially designed with reinforcement plate patches to reinforce vulnerable areas. In a 32 km/h side pole impact test, the Good Cat's battery pack remained intact without catching fire or exploding. All these upgraded configurations are provided to consumers for free.
Pulsestacks: The ultimate goal of automotive exterior design always comes down to serving the product. Could you specifically explain how Euler aesthetics enhance the relationship between the driver and the car?
Dong Yudong: The goal of Euler aesthetics is to create classics, with its underlying logic rooted in nature and serving life. Therefore, in the initial stages of product design, inspiration from nature is used to satisfy the three key elements of "life safety, comfort, and emotional needs" that a vehicle brings.
In terms of styling, we ensure life safety through design. For example, Euler vehicles feature round headrests, 3D-Mesh wrapping technology, and a rounded dome structure with many circular elements because circles are the most stable and safe classic structures in nature.
In terms of color, we draw more from the colors of nature and time to provide drivers and passengers with comfort and inner peace. For example, the Ballet Cat of Euler adopts the aesthetics of Song porcelain colors, including sky blue, rice glaze, morning and evening blue and white, golden wind and jade dew, and ink gray. Each color gives our owners a sense of security and comfort.
In the details, from the design lines to the interior control and central armrest, Euler aims to build classic elements through meticulous design, bringing emotional fusion to users. For example, the Lightning Cat's streamlined design is inspired by the curves of water flowing over pebbles; the Ballet Cat's piano keys are not only elegant but also turn control switching into a stage performance; Euler's headlights are also inspired by the "cat family" life eye in nature.
Pulsestacks: Euler has established a solid market foundation in its product layout over the past few years. What are Euler's plans for new vehicles in the future?
Dong Yudong: In today's market, user demands are continuously becoming more specialized, and Euler will adapt to market changes and user needs by continuously creating differentiated new products. In the future, Euler will achieve comprehensive coverage from the A0 to C-level markets.
