On May 10th, at the 10th China Brand Economy (Shanghai) Forum in 2024, Dong Mingzhu delivered an important speech.
She explicitly stated that building her personal IP is not about seeking internet fame, but rather about conveying a firm commitment to consumers.
Dong Mingzhu emphasized that although some believe the trend of entrepreneurs becoming internet celebrities started with her, her original intention was not to become an internet celebrity. Instead, she aims to directly connect with consumers, ensuring they feel reassured when purchasing and using products, and can find appropriate support when needing to safeguard their rights.
Dong Mingzhu also shared a series of impressive figures: Since 2012, Gree Electric has accumulated a total revenue of 1.877 trillion yuan, with a net profit of 230.4 billion yuan, and total taxes paid reaching 153.44 billion yuan.
During this period, the company generously distributed 106.76 billion yuan in dividends to shareholders, with an average annual dividend exceeding 10 billion yuan over the past five years.
When discussing the capital market, Dong Mingzhu emphasized that as the main force behind wealth creation, the company's listing is not just about raising funds but achieving greater development. She particularly values the returns Gree Electric provides to its shareholders, considering it something she is deeply proud of.
Dong Mingzhu also stated that although Gree Electric Appliances did not make it into the Fortune Global 500 list last year, what she cares more about is the health of the company.
She called on entrepreneurs to adhere to honest operation and abide by laws and regulations, as integrity is an important force supporting brand accumulation and a key criterion for measuring the health of a company.
She firmly believes that only by steadfastly taking each step and making the company a centennial enterprise can the ultimate goal and answer be achieved.
