On April 25th, the Shuaikang 2024 media factory tour event with the theme of "Ascending Spring" was successfully held in Yuyao, Zhejiang. Xinhua News Agency, Southern Weekend, Netease, Tencent, Sina, and industry media gathered at the event site, jointly participating in the "Ascending Spring" media factory tour exchange meeting.
Since the prologue of spring, this event serves as a bridge between the past and the future. Through media visits, sharing sessions, and discussions, it conveys to the media and the public the vision of Shuaikang, which centers around users and people, aspiring to bring the wonderful longing of "making homes filled with love." With a focus on the kitchen appliance industry for forty years, Shuaikang has consistently tackled cooking challenges for users, paying attention to various usage scenarios from pre-cooking to post-cooking. Recognizing the increasing emphasis on health due to improved quality of life in recent years, the nation values the health functions of kitchen appliances more and finds joy in the friendly experiences these functions provide. This exchange deeply explores Shuaikang's keen insight into users' pursuit of high-quality living in the context of "cooking a meal," as well as its relentless exploration and innovation in creating a new kitchen for national health.
Seeking the essence of spring, discussing industry development together
At the event, Pang Tingjie, the Executive Vice President of Shuaikang Electric, welcomed and thanked the guests and media friends present as a representative of the organizers. In his speech, he mentioned that over the past forty years, Shuaikang has consistently addressed the challenges users face when preparing a meal, focusing on various usage scenarios from pre-cooking to post-cooking. Looking ahead, Shuaikang looks forward to the strong support and witness of all media friends in building a younger, more professional, and differentiated Shuaikang, providing consumers with a more friendly and healthy kitchen appliance experience across all scenarios.
Vice President Cai Yi of Shuaikang Electric detailed the brand charm and advantages of Shuaikang to the guests on site. He pointed out that Shuaikang addresses the social issue of "a meal" by positioning itself as the "health kitchen appliance expert," carrying out the corporate mission of "technology for people, creating a healthy and beautiful life," and conveying the aspiration of "making homes more loving." The significance of "a meal" also represents the 40-year social value and mission of Shuaikang.
In the subsequent high-level interview session, Xinhua News, Southern Weekend, Netease, Tencent, Sina, and industry media engaged in in-depth interactions with Shuaikang Electric's Executive Vice President Pang Tingjie and Vice President Cai Yi. Media representatives approached topics such as market positioning, core product advantages, industry trends in product and technology development, and brand philosophy, engaging in thorough discussions and exchanges with Shuaikang Electric's senior executives from various perspectives. Both sides explored the trends and challenges facing the kitchen appliance industry, sharing Shuaikang's experiences and achievements in market layout, product development, and brand building.
Embracing the spring breeze, exploring the future of Chinese intelligent manufacturing
During this media factory tour event, numerous media industry colleagues collectively visited Shuaikang's Healthy Kitchen Appliance Laboratory and Kitchen Appliance Factory. As a company with 40 years of experience in kitchen appliance research and manufacturing, Shuaikang's strong brand influence, top-notch research and development capabilities, and profound brand culture have set it apart among many brands, enabling it to consecutively hold the title of "China's Top 500 Most Valuable Brands" for 16 years, consistently leading the industry's development direction.
As a specialist in healthy kitchen appliances, Shuaikang boasts an advanced health kitchen appliance laboratory and smart factory in the industry. Since its establishment in 1998, Shuaikang's health kitchen appliance laboratory has undergone two upgrades and now covers a wide range of testing projects for kitchen appliances, placing it at the forefront of the industry. Additionally, Shuaikang's health kitchen appliance laboratory has received accreditation from the CNAS laboratory. This accreditation, obtained through CNAS supervision and review, signifies the national credibility of Shuaikang's health kitchen appliance laboratory. Furthermore, Shuaikang's smart factory utilizes cutting-edge equipment and technology, featuring fully automated robot production lines that achieve a high level of automation and intelligence in the production process. By establishing and operating production bases, Shuaikang accelerates industrial digital transformation, comprehensively advances key core technology breakthroughs, promotes the integration of manufacturing and technology, and focuses on enhancing the quality, efficiency, and core competitiveness of the Shuaikang brand. Emphasizing innovation, quality, and health, Shuaikang showcases the brand image of being the "expert in healthy kitchen appliances."
Through this in-depth interaction, Shuaikang has demonstrated its professional strength and innovative capabilities in the field of healthy kitchen appliances to the media, providing a deeper understanding of Shuaikang's brand philosophy and development strategies. The successful hosting of this event has laid a solid foundation for the good cooperation between Shuaikang and the media, offering strong support for Shuaikang's development in the field of healthy kitchen appliances. It is believed that in the future, Shuaikang will work hand in hand with colleagues in the media industry, focusing on the essential needs of users in the kitchen, driven by innovative technology, to create a new healthy kitchen for more users in China, providing people with a healthier, more comfortable, and convenient kitchen cooking environment.
