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Days After MEGA's IPO, Li Xiang Finally Speaks Out: Firmly Against Becoming "Darth Vader"

Wang Lve Tue, Mar 12 2024 10:32 PM EST

March 10th news, since the IPO of Li Auto's MEGA, there has been continuous public discourse. Li Xiang, the founder, chairman, and CEO of Li Auto, also broke his usual pattern by not updating his social media for 7 days.

On the afternoon of March 9th, Li Xiang finally posted on his social circle, stating, "No matter how difficult it gets, one must not turn into 'Darth Vader'." s_150c35937e804cbcb6fd16d1a25b2ed0.png As a villain in the "Star Wars" series, Li Xiang's reflection on Darth Vader is about the importance of sticking to one's principles in the face of adversity, avoiding deviations from one's original intentions, and not resorting to extreme actions that could jeopardize the long-term development of a company.

Even under immense pressure and challenges, one should not, like Darth Vader, sacrifice the company's core values and public trust for short-term goals or the allure of seemingly powerful forces.

He cautions himself and his team to uphold their bottom line in difficult times, steering clear of a path that leads to corruption or failure. s_ea5d889284434ed59d5d2a7515bec5f6.png On March 1st, after a delay of nearly three months, the Ideal MEGA officially hit the market, with nationwide deliveries scheduled to commence on March 11th.

However, following the conclusion of the launch event, Ideal MEGA's appearance, pricing, and order volume sparked considerable controversy in public opinion.

In contrast to previous models, the official order performance of Ideal MEGA was not disclosed after its market debut.

Insiders revealed that within 72 hours of the model's launch, the actual number of pre-orders significantly differed from the boldly announced "over 30,000" by Li Xiang at that time.

As a result of this revelation, Ideal Car's stock prices experienced a substantial decline in both the Hong Kong and US stock markets. In just a few days, Ideal's market value has plummeted by nearly 70 billion RMB. s_5f4314ba57e7475691278a52f0877cba.jpg Currently, the automotive market is caught in a new round of "price wars," which further escalates the challenges for major car manufacturers.

Let's wait and see if the Ideal MEGA can rise from the ashes in the future.