On March 30th, according to reports from multiple domestic media outlets, the grand opening of the chiikawa flash sale in Shanghai attracted enthusiastic participation from numerous fans.
On the opening day, a long line formed outside the Joy City in Jing'an, with the scene packed with people. One couple lamented that they had to wait for 5 hours in line just to enjoy 10 minutes of shopping time.
It is understood that the young people queuing up to purchase chiikawa dolls are one of the favorite emojis among today's Generation Z. Chiikawa originates from a small comic serialized by the manga artist Nagano on social media platforms.
Despite its simple plot, chiikawa's elements of courage, friendship, mutual assistance, as well as its cute and unique character images and heartwarming storylines, are deeply loved by a large number of young people.
In addition to online comics, animations, and fan creations, chiikawa fans are actively participating in the pursuit of offline derivatives and collaborative products.
They purchase chiikawa accessories, capsule toys, plush toys, and other peripheral products on major e-commerce platforms and in the second-hand market. There have even been cases where new IP releases sold out immediately.
