News on March 23, on the evening of March 21, Apple's largest store in China opened in Shanghai's Jing'an Temple Square. Apple CEO Tim Cook personally attended the scene and accepted interviews from many reporters.
He is full of confidence in the Chinese market, saying that "everything is possible" here.
Cook emphasized that China, as an important market and production base for Apple products, will further increase its investment in China.
He praised the modernized and efficient manufacturing capability of Chinese factories, emphasizing the importance of the Chinese supply chain.
Apple plans to achieve its carbon neutrality goal for all its products by 2030, and Cook pointed out that this requires China's support. At the same time, Apple is also heavily investing in generative AI.
Although the Chinese market contributed US$21 billion in revenue to Apple in the fourth quarter of last year, it was 13% lower year-over-year.
According to Counterpoint, in the first six weeks of 2024, iPhone sales fell 24% year-over-year, with a market share of 15.7%. In the meantime, Huawei's sales have increased by 64%.
There may be many reasons for the decline in iPhone sales, including intensified competition from Huawei, aggressive pricing from Chinese manufacturers, and the lack of significant upgrades in the iPhone 15.
