As of April 26th, the reports on the domestic smartphone market for the first quarter of 2024 from the four major data companies have been released. However, the data provided by these companies are completely different. Let's compare them today:
According to IDC, Honor and Huawei are tied for first place, with no second place. OPPO and Apple are tied for third place, so naturally there is no fourth place, with vivo ranking fifth. The ranking can be understood as follows: Honor, Huawei, OPPO, Apple, vivo. Honor saw a year-on-year growth of 13.2%, Huawei saw a year-on-year growth of 110.1%, OPPO saw a year-on-year decline of 15.5%, Apple saw a year-on-year decline of 6.6%, and vivo saw a year-on-year decline of 10.7%.
2. Canalys
The rankings are as follows: Huawei, OPPO, Honor, vivo, Apple. Specific shipment volumes are provided, with Huawei reaching 11.7 million units, a 70% year-on-year increase. OPPO stands at 10.9 million units, a 14% year-on-year decrease, while Honor is at 10.6 million units, a 9% year-on-year increase. Vivo is at 10.3 million units, a 9% year-on-year decrease, and Apple is at 10 million units, a 25% year-on-year decline.
3. Counterpoint
The data ranking is as follows: vivo, Honor, Apple, Huawei, OPPO, Xiaomi. Unfortunately, specific shipment volumes were not provided, only year-on-year growth rates. Among them, vivo declined by 0.4%, Honor grew by 11.5%, Apple declined by 19.1%, Huawei grew by 69.7%, OPPO declined by 15.5%, and Xiaomi grew by 8.6%.
4. BCI
BCI provides data on activation volume, which closely correlates with actual sales figures. Vivo leads the pack with 11.58 million activations, capturing a market share of 16.9%. Honor follows in second place with 10.742 million activations and a market share of 15.8%. Huawei secures the third spot with 10.584 million activations, holding a market share of 15.5%. Apple ranks fourth with 10.569 million activations and a market share of 15.5%. OPPO takes the fifth spot with 10.043 million activations, representing a market share of 14.7%. Xiaomi comes in sixth with 9.9 million activations and a market share of 14.5%.
Comparing the data from four companies reveals an interesting observation: Huawei and Vivo both rank first in the reports of two data companies, albeit with different figures. This suggests that in the past Q1, the domestic champion was either Vivo or Huawei, but it's now unclear who exactly held that position.
Furthermore, the comparison of data from the four companies shows that Vivo, OPPO, and Apple have all experienced a year-on-year decline, while Huawei, Honor, and Xiaomi have seen growth. However, one undeniable fact is that in the previous Q1, although Xiaomi was also growing, it indisputably held the sixth position.
