Recently, eagle-eyed gamers spotted a fascinating collaboration brewing between the acclaimed "Black Myth: Wukong," hailed as the "shining beacon of Chinese gaming in the West," and Hisense TVs. Hisense TV first teased on April 10th the release of their E8N series on April 17th, accompanied by a trailer featuring "Black Myth: Wukong." Then, on April 13th, they unveiled fresh screenshots of the game, igniting instant excitement among gamers.
Hisense TV has hinted at a collaboration with heavyweight gaming IPs. At AWE 2024 held in March, Hisense officially announced its partnership as the official sponsor of the 2024 KPL (King Pro League) Honor of Kings Professional League, showcasing a clear intent to dive into esports marketing. On April 8th, Hisense Visual revealed on an investor interaction platform that in April of this year, it will collaborate with a major Chinese-made single-player game to launch an exclusive picture quality mode, aiming to provide smoother and more immersive gaming experiences to a broader audience of gamers.
Considering the recent moves by Hisense TV, the "major Chinese-made single-player game" mentioned is highly likely to be the much-anticipated "Black Myth: Wukong," slated for release in August and highly sought after by both domestic and international gamers. So, why would Hisense TV form a "golden partnership" with "Black Myth: Wukong"?
In terms of intention, in recent years, Hisense TV has significantly enhanced its global influence by sponsoring events like the UEFA European Championship and the FIFA World Cup, thereby reaching new heights in global shipments. According to data from Omdia, in 2023, Hisense TV ranked second globally in terms of shipments, being the only enterprise among the top five TV brands globally to achieve continuous growth for six consecutive years. Building on this foundation, Hisense TV continues to deepen its involvement in the gaming and esports scenes, which are highly valued by younger users, potentially sustaining its growth momentum.
In terms of capability, for a single-player game like "Black Myth: Wukong" to fully unleash its potential, comprehensive support from consoles, graphics cards, and large screens is necessary, with large screens being a forte of Hisense TV.
In terms of demanding "graphics chips" in gaming blockbusters, Hisense TVs, with 19 years of technical accumulation, are the only domestic TV brand equipped with high-end graphics chips. Their "Hi-Chip" has undergone five iterations, possessing the unique ability of independent graphics fine-tuning in China, ensuring smooth and lag-free gaming on large screens. Additionally, Hisense TV's newly upgraded "killer" technology this year—the ULED X all-scenario AI computational graphics platform—integrates four strengths: "sensation, chip, light, and screen," delivering perfect lifelike graphics for large-scale PC games.
Looking at "Black Myth: Wukong," its success is also inseparable from the support of many tech giants. For example, with the support of the graphics card giant NVIDIA, this gaming blockbuster supports panoramic ray tracing and DLSS 3.5 ray tracing reconstruction. With high-performance graphics cards, outstanding performance hosts, and Hisense TVs perfectly supporting game scenes, the charm of "Black Myth: Wukong" is about to be fully unleashed, and the classic Chinese cultural IP "Journey to the West" can also be better disseminated globally.
If "Black Myth: Wukong" teams up with Hisense TV, it will be a robust "mutual journey." For fans eagerly awaiting "Black Myth: Wukong," the teasers from Hisense TV might not fully satisfy their thirst. So, what can we expect from the collaboration between Hisense TV and "Black Myth: Wukong"?
In terms of marketing, both parties are likely to closely integrate their efforts. Hisense TV aims to capture the minds of users as the "top brand for gaming TVs." At the 2023 Gamescom in Cologne, Germany, droves of international gamers queued for five hours just to experience five minutes of "Black Myth: Wukong." With the official collaboration announcement, if Hisense TV offers demo experiences in its global offline stores, it will significantly boost its popularity worldwide, establishing Hisense TV as the preferred choice among gamers globally. This youthful brand image will resonate even more deeply with audiences.
On the product front, the upcoming E8N series from Hisense TV may potentially evolve into a premium gaming television, granting global players of "Black Myth: Wukong" their own dedicated gaming big screen. As a high-end Mini LED TV, the Hisense TV E8N series is poised to combine unique black technology from Hisense TV such as the Xin-Chi picture quality chip and the ULED X all-scenario AI computing picture quality platform, promising an unparalleled gaming experience with superb audio and visuals. In addition to TVs, Hisense gaming monitors are also set to share the stage with "Black Myth: Wukong," equally arousing anticipation among countless players. In the future, Hisense display products are highly likely to become an essential "triple set" for single-console gamers, along with high-performance graphics cards and exceptional consoles. This move aims not only to attract more young users globally and boost China's gaming presence worldwide but also to further deepen Hisense TV's global footprint and enhance its global influence.
In summary, when Hisense TV pairs up with "Black Myth: Wukong" to form a "golden duo," global gamers will be able to enjoy world-class games on world-class TVs, marking a new pinnacle moment for the global development of Chinese enterprises. Let's look forward to April 17th together and witness the exciting collaboration between Hisense TV and "Black Myth: Wukong"!
