On March 9th, the launch ceremony of the 2024 Changsha "Consumer Promotion Year" series of events, themed "Go Happy in Changsha", along with the grand opening ceremony of JD MALL, took place at Changsha JD MALL. This event not only signifies a new step forward for Changsha City in promoting an optimized consumer environment and fostering commercial development but also heralds the grand opening of Changsha JD MALL.
Located at 376 Jingyuan Road, Yuelu District, Changsha City, Changsha JD MALL boasts a sprawling shopping space of nearly 40,000 square meters. It brings together a wide array of categories including trendy home appliances, home furnishings, custom furniture, digital gadgets, mobile communication devices, cutting-edge entertainment, and outdoor sports gear. Serving as JD.com's offline product showcase center, user experience hub, and urban service center, it offers a diverse range of experiences for visitors.
The store features 30 themed experience zones and DP check-in points, including an international esports arena, a coffee tasting area, a baking experience hall, and a panoramic sound experience zone. Consumers who visit can indulge in exhilarating gaming battles in the gaming and television experience zone, learn hands-on baking in the kitchen appliance area, savor coffee, and experience the health and freshness of new air conditioning systems firsthand. With its innovative and enriching content, the mall allows consumers to immerse themselves in the "charm" of trend-setting home appliances through firsthand experiences.
As a rising first-tier city, Changsha boasts a rich history and has emerged as one of China's most popular cities for young people in recent years. With its robust industrial prowess as a "City of Intelligent Manufacturing" and vibrant urban culture as a "City of Internet Celebrities," Changsha has not only attracted resources and attention for its development but has also provided fertile ground for the growth of platforms like Changsha JD Mall. Kang Zhenlin, Vice Mayor of Changsha Municipal People's Government and Chairman of Changsha Federation of Industry and Commerce, stated that the "2024 Changsha Consumer Promotion Year" is aimed at focusing on new types of consumption such as digital, green, healthy, and domestic trendy products, creating consumer platforms meticulously, innovating consumer scenarios continuously, and igniting consumer enthusiasm comprehensively.
Reportedly, the "2024 Changsha Consumer Promotion Year" will feature four major events including the 4th China Urban Night Economy Development Summit, the 2nd China (Changsha) New Consumption City Summit, Forbes China New Retail Forum, and the New Chinese-style Tea Culture Festival. It will introduce eight consumer seasons, including the Home Appliance and Furnishing Renewal Season in March-April, the Convenient Lifestyle Consumption Season in May-June, the Domestic Trendy Products Consumption Season and Nightlife Consumption Season in July-August, the Proudly Spicy Hunan Cuisine Consumption Season, New Energy Vehicles Consumption Season, and Health and Wellness Consumption Season in September-October, and the Digital Interconnection Consumption Season in November-December, aiming to further stimulate market vitality and unleash consumption potential. Additionally, during the "2024 Changsha Consumer Promotion Year," there will be 100 influential, distinctive, and effective consumer promotion activities spanning various fields such as commerce, culture, tourism, and sports, including forums, exhibitions, competitions, and performances, ensuring that there are themed events every season, exhibitions every month, and immersive experiences every week.
In 2024, the "Consumer Promotion Year" event in Changsha kicks off with the grand opening ceremony of JD Mall and runs through to the closing of the 17th Fumanxing City Shopping Festival, spanning the entire year. Serving as the "starting point" of this event, Changsha JD Mall has garnered attention since its soft opening on December 29, 2023, attracting numerous consumers with its unique immersive experience and diverse product selection. With over 150,000 footfalls to date, including consumers from places like Hengyang, Yueyang, Changde, and Loudi, the mall has been a magnet for shoppers. Following its official opening, Changsha JD Mall transforms into a cyber city of endless excitement, featuring cool laser shows, JD night markets, cosplay parades, dubbing challenges, and more interactive activities, creating a joyful shopping atmosphere. The JOY TIME music festival, happening on March 9th and 10th, promises two days of high-energy performances, with big-name stars like Wang Dongxin, Meng Huiyuan, Yu Yi YEE, SIO, as well as local bands such as Yusheng, Bai Pingheng, Zhuang Ke, and Sour War, taking the stage to entertain local consumers. Moreover, multiple discount activities, such as 50% off on thousands of select items, the chance to win a Huawei Mate60Pro with every purchase of household appliances, and the opportunity to win round-trip tickets to London for two with a minimum spend, will offer consumers tangible discounts and benefits.
"In recent years, JD.com's omni-channel strategy has been accelerating, gradually establishing a network of offline stores including JD MALL, flagship experience stores, and city flagship stores, as well as JD home appliance stores, home furnishing stores, and county-level experience stores. This network achieves full coverage from first and second-tier cities to county-level markets, providing consumers with the same products, prices, and services as online JD. The head of JD MALL stated that as the first store in Hunan, the Changsha JD MALL will leverage JD's logistics, supply chain, and technological advantages, actively cooperating with the series of activities promoting consumption in Changsha throughout the year. With 'home scenes' as the core, it will offer consumers a rich selection of goods and a high-quality shopping experience across multiple formats, injecting new momentum into Changsha's economic development."
