In Chengdu, April is vibrant with the Three Forks Lake shimmering under the spring sunlight, presenting a delightful scenery. On April 10th, Suning and Changhong Meiling convened here for the 2024 Strategic New Product Launch and the kickoff meeting for the second season of the "Everyone Heads to Suning, No Rainbow Left Behind" campaign. It's an important gathering in spring, conveying messages of progress and vitality.
Leading the Charge: Stunning Debut of the M Fresh Refrigerator
The meeting kicked off with product launches from Changhong air conditioners, Meiling refrigerators, and Changhong televisions. Among them, the Meiling refrigerator showcased a screen filled with fresh roses, creating a fresh and romantic atmosphere that captured wide attention. "Why are the flowers so red?" The Meiling M Fresh Refrigerator embarks on a new journey. With its magical preservation black technology, it achieves the strongest refrigeration preservation plus the strongest freezing preservation, arousing great anticipation among attendees for this new product.
President Chen Fengbo of the Refrigeration Division of Suning EasyBuy Group and General Manager Wang Xiaocheng of the Refrigerator Division of Changhong Meiling sealed the new M Fresh refrigerator and regular refrigerator with a sticker, replicating the scene of the first-generation M Fresh rose sealing in early 2017. They aim to inherit the legend and continue the freshness. Meiling's pioneering in food preservation is backed by their confidence and assurance in their products. We believe that such products will definitely bring a better user experience to the vast number of users.
Marketing Wins: Goals Carved in Stone
Liang Xiaolong, General Manager of Suning Operations for Changhong Meiling in China, reviewed the background of Suning & Changhong Meiling's three-year doubling plan and how they successfully achieved the sales target for this promotional campaign, with detailed plans for benefit enhancement, promotion empowerment, and product guarantee. In addition, incentives and assessments for achieving external targets were also announced.
Summarizing the past, analyzing the situation, exchanging ideas, and looking to the future
Wu Dinggang, Vice President of Sichuan Changhong Electric Co., Ltd., attended the meeting and delivered an important speech. Vice President Wu pointed out: Goals are carved in stone. All Meiling colleagues must unite under the company's strategic guidance and fulfill their mission. Starting from the leadership, emphasis on ideology is crucial to truly seize the high ground and create brilliance once again.
Suning.com Group President Ren Jun reviewed the performance of both parties in the first quarter and analyzed the current situation and existing problems, also putting forward specific requirements for the next stage of work. It is believed that under the leadership of both parties, the second quarter will surely achieve new heights.
During the meeting, the core leadership team of Suning & Changhong Meiling set the main promotional targets for April to May 2024.
Suning.com Group Vice President and President of Marketing Management Headquarters, Lu Yao, along with Zhu Xuewen, Vice General Manager of Changhong·Meiling China, gave their endorsement for this conference. Lighting up the five major battle zones across the country.
Leaders posing for a photo and giving a thumbs-up to the M Fresh Fridge.
In the beautiful April breeze, Suning and Changhong Meiling are embracing the spring scenery, playing the melody of progress. Let's look forward to what they will bring in 2024.
