Amidst China's shift from high-speed growth to high-quality development in the market, seeking development from existing stock amidst increments is the general trend. Recently, at the national level, policies have been implemented to promote the exchange of old appliances for new ones. Specific measures and incentives have been introduced in Shanghai, Zhejiang, Beijing, and other regions to stimulate consumer demand upgrades, thereby creating a broader market space.
Against this backdrop, Changhong Air Conditioner has once again initiated the "Air Strike" campaign, addressing various aspects of household appliance consumption needs such as high-quality products, exchange incentives, and service upgrades. This move aims to engage in the battle for the air conditioning peak season.
Enhanced Benefits: "Trade-In for New" with Double Subsidies
As a hallmark annual marketing event for Changhong air conditioners, the "Air Raid" campaign has been running for 14 years. With its consistent heavy discounts and multiple benefits covering the entire product range, it heats up the home appliance market before the arrival of high temperatures, becoming an annual "shopping carnival" between consumers and the brand!
This year, Changhong air conditioners, aiming to meet consumer needs, continue to enhance the "trade-in for new" program. It is reported that the "Air Raid" campaign will take place from April 12th to 14th under the theme of "Grab Once a Year." During the event, including Changhong air conditioners, Changhong TVs, Meiling refrigerators, Meiling washing machines, and Changhong household central air conditioners, all will participate in the "trade-in for new" program with double cash subsidies. The subsidy for old machines can reach up to 400 CNY per unit, and new machine purchases can also enjoy additional factory cash subsidies, with a maximum subsidy of 1000 CNY per person, providing consumers with a one-stop shopping experience for high-quality green home appliances.
At the "Air Raid 14" factory event site, Changhong air conditioners will simultaneously set up areas for old appliance subsidies and factory subsidy windows to ensure that the subsidy intensity of "trade-in for new" benefits reaches consumers effectively. Moreover, starting from January 1, 2024, Changhong household air conditioners will offer a "10-year free repair" warranty for the entire product line, providing consumers with added safety assurance and eliminating their concerns.
Promoting Green Upgrades and Building Quality Consumption
For users, upgrading home appliances is not just about product enhancement but also about improving lifestyle, including optimizing experiences in energy efficiency, health, and comfort, meeting users' pursuit of high-quality living. During this "Air Raid" event, Changhong air conditioners have launched a series of new products focusing on energy efficiency and comfort, providing users with more comfortable, intelligent, and energy-saving air conditioning solutions to meet diverse consumer demands for upgrades.
As a welfare new product for this event, Changhong's "Giant Energy Saver" cabinet air conditioner boasts an energy efficiency ratio of up to 5.0, far exceeding the national first-level energy efficiency standard. With outstanding performance, it has been awarded the first "Super First-Level Energy Efficiency Certificate for Cabinet Air Conditioners" by the China Household Electrical Appliances Research Institute, claiming to save up to 3000 kWh more than super first-level energy efficiency. Another new product, the "Dust-free · Freedom Wind," pioneers the 45.2° canopy-style golden airflow technology and 85.6° waterfall-style attached wall airflow technology, achieving a comfortable air supply experience with no direct cold drafts and warmth starting from the feet.
Amidst the soaring popularity of trading in for new appliances, green recycling and services have become a focus of attention. During the event, Changhong air conditioners demonstrate social responsibility by partnering with Fast Benefits Point Company in the Mianyang region to provide consumers with integrated after-sales service solutions for collecting old appliances and delivering new ones, enhancing user experience. All collected old appliances are dismantled and processed by Changhong Gerun, strictly prohibited from being resold. It is understood that Changhong Gerun has thousands of recycling outlets nationwide, constructing a green recycling industry chain system of "Internet + recycling system + material recycling platform + appliance dismantling center," ensuring the full green recycling of old appliances for this event.
Backed by green recycling, Changhong air conditioners' "Air Raid 14" provides consumers with a one-stop green upgrade experience for household appliances, further stimulating consumers' enthusiasm for renewal consumption. Besides promoting consumption renewal, Changhong, supported by green recycling and services, further promotes the construction of a green industry chain, and through practical actions, implements the national "dual-carbon" strategy.
For 14 Consecutive Years, High-Quality Development Behind the "Air Raid"
As user demand transitions from non-existent to stock market stages from having to excellent, Changhong Air Conditioning accurately gauges the market, making comprehensive and thoughtful layouts in products, services, and promotions. The annual "Air Raid" event, as a vigorous promotional activity by Changhong Air Conditioning, holds profound significance for itself, users, and the industry.
Firstly, Changhong Air Conditioning closely follows consumers' household upgrade needs, exerting efforts in product, scenario, and service sectors, showcasing diverse and all-encompassing product advantages that bring tangible benefits and a high-quality life to consumers. This continually activates consumers' enthusiasm for "trading in the old for the new," allowing them to better experience the wonderful life brought by innovative technology.
Secondly, at a crucial stage when China's home appliance industry is undergoing a green transformation, Changhong Air Conditioning, through activities such as trade-in promotions, guides the elimination of outdated production capacity, accelerating product updates and replacements. This helps promote the optimization and upgrading of the air conditioning industry structure and will vigorously drive the high-quality development of the air conditioning industry with green transformation and technological upgrades at its core.
Thirdly, trade-in programs are not simply about recycling old machines. Changhong has established a closed-loop management system from design, production, sales to recycling and disposal. During the rapid implementation of trade-in promotions, it can provide comprehensive green recycling services, actively responding to the national sustainable development strategy, and fulfilling corporate social responsibility. This will help enhance the company's brand image and public trust.
The "Air Raid" campaign by Changhong air conditioners has evolved over 14 years, transcending mere commercial marketing to become a strategic move for the company, shaping market positioning, product iteration, and advancing towards environmental sustainability. From innovative products to leading services, and now to green recycling, each step reflects Changhong's core ethos of "exquisite quality" driving constant advancement and leadership. Today, "exquisite quality" has become ingrained in Changhong's DNA, serving as the key to its continuous innovation and transformation in the industry. [$Changhong Midea (SZ000521)$]
