Reported by pulsestacks on April 30th, during the 2024 Beijing International Auto Show, pulsestacks invited industry leaders, corporate executives, and expert scholars to step into the "AI Real-time Virtual Studio" to explore the breakthroughs and innovations of the new era and new cars in the immersive experiences of Peak Speed, Netaland, and Content Players.
Exclusive Interview with Changan's Fang Nan at the 2024 Beijing Auto Show (Source: pulsestacks)
On April 25th, Fang Nan, Deputy General Manager of Changan's Brand Public Relations Department and Brand Director of Changan Gravity, appeared on Peak Speed's "AI Real-time Virtual Studio." She mentioned Changan's innovations and breakthroughs in the field of new energy technology, as well as the profound insights into the demands of young consumers. Changan is being driven by technology, continuously innovating to bring users more high-quality car products, leading the development trend of the new energy vehicle industry.
Changan Automobile's UNI-V, launched in 2022, has secured a significant position in the sports coupe market, with the second-generation product also garnering considerable attention. What are the advantages of the second-generation product?
Changan's products are beloved by young consumers for their personalized design and sporty characteristics. The second-generation product has undergone a comprehensive upgrade in its power system, enhancing performance and achieving breakthroughs in fuel efficiency. This provides young users with a safe and economical driving option. Our products stand out in the segmented market.
Vice General Manager of Public Relations at Changan Automobile Brand, and Brand Director of Changan Yinli, Fang Nan, and Editor-in-Chief of Pulsestacks, Zhang Yuanyuan
Pulsestacks: Could you please provide a detailed introduction to the innovations and technological advantages of Changan's new Blue Whale Power?
Fang Nan: Changan's new Blue Whale Power brand, as the core of Changan Power, integrates a dedicated hybrid engine, electric drive, and advanced iEM high-level intelligent power control system. This innovative technology not only optimizes power matching in all scenarios but also enhances overall performance. The new Blue Whale Power has been widely used in Changan's new energy series models, showcasing excellent power performance in both the Yinli series and the Deep Blue brand. Of particular note, the new Blue Whale Power also incorporates range-extending and plug-in hybrid technologies, providing consumers with more power choices. By purchasing Changan products, consumers can enjoy both range-extending and plug-in hybrid power options, meeting diverse needs and delivering an electrically comfortable and smooth driving experience. With its outstanding technical strength and innovative spirit, Changan's new Blue Whale Power continues to lead the development trend of automotive power technology. As an innovative product of Changan in the new energy era, the new Blue Whale Power demonstrates outstanding balance in power distribution. Furthermore, tailored power platforms are finely tuned according to the needs of different vehicle models and target audiences, balancing power and economy. Coupled with the advanced iEM high-level intelligent power control system, efficient power and energy management are achieved. The development of this technology has involved significant resources from Changan, with meticulous crafting over 27 months. The new Blue Whale Power not only showcases Changan's strength in the field of new energy technology but also aims to provide consumers with outstanding and economical driving experiences. In the future, the new Blue Whale Power will continue to meet the needs of a wide range of consumers with its excellent performance and intelligent management, leading the development trend of the new energy vehicle industry.
Pulsestacks: What are the technological innovations and advantages of Changan's Golden Shield Battery?
Fang Nan: The Changan Golden Shield Battery not only includes battery cells but also encompasses the entire battery pack, providing value to consumers from four dimensions. Firstly, safety is the cornerstone of new energy vehicles, and the Golden Shield Battery adopts advanced safety technology, undergoing multiple tests such as puncture, needle penetration, and crush to ensure that the battery will not pose a danger in case of failure, providing users with peace of mind. Secondly, the directional pressure and temperature discharge technology is a major highlight. In the event of a short circuit, this technology maintains stable internal battery temperatures, effectively preventing unsafe situations like explosions, ensuring a more secure driving experience. The Changan Golden Shield Battery, with its outstanding safety performance and innovative technology, offers users a worry-free driving experience, showcasing Changan's profound strength in the field of new energy.
The Changan Golden Shield Battery not only excels in safety performance but also demonstrates unique advantages in charging efficiency and temperature adaptability. Its efficient charging technology allows the battery to charge from 30% to 80% in just 15 to 30 minutes, greatly alleviating charging anxiety. Additionally, our advanced CTV technology, to be equipped in new vehicles, ensures that the vehicle can start normally even at extremely low temperatures, enhancing energy utilization efficiency and adapting to a wide range of temperature scenarios. The Changan Golden Shield Battery is genuine and reliable, providing users with a secure and convenient driving experience. Furthermore, Changan is heavily investing in battery research and development, collaborating with CATL to build production bases, and will achieve new breakthroughs in battery technology this year. We are committed to offering users safer and more efficient new energy vehicle products.
Pulsestacks: Changan completed the renewal of its entire product lineup in March this year. How is the current sales performance?
Fang Nan: In 2023, Changan Automobile has delivered a satisfactory performance. In March, we completed the renewal of our entire product lineup, aiming to provide users with a better experience through technological iterations. In terms of performance, Changan's terminal sales data exceeded 380,000, showing a significant year-on-year increase. Our products are well-loved by mainstream consumers, continuously upgraded, and carefully tailored to meet user needs, ensuring that users can truly enjoy a high-quality automotive life. For example, the CS75, as a national-level flagship vehicle, continues to lead the compact SUV market, ranking first in sales in the sub-segment market over the past year and in Q1. Changan Automobile always adheres to its core values, focusing on technology and striving to provide outstanding travel tools for mainstream Chinese families. Looking ahead, we will continue to be driven by technology, innovate continuously, and bring more high-quality automotive products to users.
Pulsestacks: What considerations are behind the product renewal layout?
Fang Nan: Our product renewal is based on a deep understanding of market demand and a continuous pursuit of technological iterations. In March and April this year, we successively launched two new energy vehicle models, UNI-Z and UNI-V, both equipped with the new Blue Whale Power platform, which are important components of our new energy product line. We believe that as the new energy market continues to develop, providing plug-in hybrid products is a wise choice to meet the needs of mainstream consumers. Since its launch, the UNI-Z model has quickly received over ten thousand orders, fully proving the correctness of our strategy and the market competitiveness of our products.
