In the recent autonomous new energy vehicle market, the price war has escalated into a fierce competition.
When BYD launches a budget-friendly vehicle today, other brands dare to push down prices even lower for similar models tomorrow, while also enhancing overall product competitiveness.
In this arms race, Chang'an Qiyuan has demonstrated formidable competitiveness.
During the initial phase of the 2024 price war, Chang'an Qiyuan not only presented the A05 model against the Qin PLUS Honor Edition; but in March, Chang'an Qiyuan took the initiative to elevate its position, igniting the battle in the mid-to-large-sized pure electric sedan market.
The Chang'an Qiyuan A07 Signature Edition, dubbed as the "Ace", officially hit the market on March 6th.
The starting price of 135,900 CNY is enough to shake up the Han EV market. At the same time, the Changan Qiyuan A07 "Gourmet" edition demonstrates remarkable competitiveness in terms of product performance.
Not only does it refresh the price of C-segment pure electric vehicles, but it also pushes the boundaries of range performance.
In the past two years, a C-segment pure electric sedan with a CLTC range exceeding 700 km typically sold for around 250,000 to 300,000 CNY. With the launch of the BYD Han EV Honor Edition, the price for this 700+ km range dropped to 219,800 CNY. And as they say, one wave surpasses another. This time, the Changan Qiyuan A07 "Gourmet" edition directly pushes the price of a 710 km range C-segment pure electric sedan down to 159,900 CNY, nearly 60,000 CNY cheaper than the Han EV Honor Edition with 715 km range!
In fact, the key to the success of the Changan Qiyuan A07 Zhenxiang Edition in achieving "extended range, reduced price" lies in the in-house development and manufacturing of the power battery brand "Jinzhongzhao" by Changan Automobile, which has already been implemented in the vehicles.
When it comes to the real-life application of the Changan Qiyuan A07 "Fragrant Edition," the "Golden Bell" battery stands out with its large capacity and high energy density. It's this proprietary "Golden Bell" battery developed by Changan that enables the Fragrant Edition A07 to achieve breakthroughs in range and disrupt the market with its pricing.
In practical driving scenarios, the 710km CLTC range truly addresses several pain points for pure electric vehicle consumers.
Firstly, in daily commuting situations, with an average commute of 40km per day, the Changan Qiyuan A07 Fragrant Edition can go for about half a month on a single charge. Even for users without access to home charging stations, it's quite convenient for daily use, allowing them to experience the high comfort and economy of electric vehicles.
Secondly, in long-distance travel scenarios, the 710km range essentially eliminates range anxiety. Even for a cross-province journey of six hundred kilometers, the Changan Qiyuan A07 Fragrant Edition can handle it in one go. Whether it's daily commuting or holiday road trips, purchasing a 159,900 CNY Fragrant Edition A07 from Changan is more than sufficient, eliminating the need for a second vehicle.
"Golden Shield" Equipped: Comprehensive Safety Enhancement for Pure Electric Vehicles
Starting from the intuitive demands of consumers for pure electric vehicles, apart from lower prices and longer range, the safety of the vehicle's battery and overall safety are also crucial considerations. The Changan Qiyuan A07 Pure Electric (Deluxe Edition), which is the first to be equipped with the "Golden Shield" battery, has seen a significant improvement in vehicle safety thanks to advancements in battery technology.
The "Golden Armor" battery, developed in-house by Changan, represents a comprehensive approach to battery system development.
Every aspect, from standard battery cells to thermal management and packaging systems, has been meticulously handled by Changan. Utilizing a full-stack development model, Changan has incorporated numerous cutting-edge technologies into the "Golden Armor" battery.
In essence, Changan's proprietary battery system aims to address pain points such as longevity, safety, range, and energy supplementation. Currently, Changan has accumulated CVT technology reserves in the battery field, achieving application of 3C in energy supplementation, popularizing 5C, and researching 7C. Moreover, safety and reliability are the hallmarks of the Golden Armor battery.
The Chang'an Qiyuan A07 Premium model's battery system utilizes a combination of micro-core high-frequency pulse heating technology paired with cloud-based big data real-time computing technology. With both hardware and software working together seamlessly, it not only meets the reliability requirements under various temperature conditions but also ensures the battery's reliability and stability throughout the vehicle's entire lifecycle.
In terms of material application, the "Golden Shield" battery utilizes a new type of thermal insulation material that complies with military standards. Its thermal insulation performance is about 30% higher than the industry average, achieving 100% heat suppression capability, ensuring safety comprehensively, and eliminating safety concerns.
When we shift our focus on safety from just the battery to the entire vehicle, it's evident that the Changan Qiyuan A07 Zhenxiang Edition, despite its lower price, maintains high-quality core vehicle safety. For instance, in its white body structure, the new car adopts a "five-horizontal-nine-vertical" enveloping body architecture, with 70% high-strength steel content. With its high-strength body, coupled with standard 6 airbags, the Changan Qiyuan A07 Zhenxiang Edition easily meets the C-NCAP five-star safety standards.
With ample space and high configuration, the Zhenxiang Edition is worthy of being called a "bucket car."
Long-range capability and high safety standards make the Changan Qiyuan A07 Zhenxiang Edition stand out. With such core qualities, this new car already holds a decent level of competitiveness in its segment. Of course, from the perspective of us ordinary consumers, the Zhenxiang Edition also boasts a prominent advantage in terms of value for money.
The Changan Qiyuan A07 True Fragrance Edition, starting at 135,900 RMB, has effectively brought the price of a new energy C-class sedan down to the range of B-class sedans, which is truly remarkable. Additionally, it's worth mentioning that the space inside the Changan Qiyuan A07 True Fragrance Edition is genuinely spacious. With dimensions measuring 4905/1910/1480mm in length, width, and height respectively, and a wheelbase of 2900mm, it's comparable to the overall size of the Han EV.
However, in terms of experience, the seating posture of the Changan Qiyuan A07 True Fragrance Edition can be adjusted lower, and there's no sense of confinement in headroom. This spatial performance is thanks to the all-electric digital platform. Compared to the "oil-to-electric" platform, this new energy-exclusive platform can better plan the space for batteries and motors, minimizing mechanical space and maximizing seating space, resulting in a higher "usable space rate."
With ample space onboard, the Changan Qiyuan A07 True Fragrance Edition's features have also been continuously upgraded.
Inside the cabin, first-class comfortable seats are upholstered in large-area stitching + perforated leather, complemented by seat heating/ventilation/massage functions, delivering a riding experience comparable to luxury cars.
The Changan Qiyuan A07 Zhenxiang Edition not only offers more comfortable seating but also comes equipped with a rare Full Surround Sky Music Hall system consisting of 16 speakers, all within the price range of 135,900 CNY. Paired with a 15.4-inch 2.5K high-definition screen, it delivers a rich entertainment experience.
When it comes to driving, the 19-inch Michelin tires on the Changan Qiyuan A07 provide drivers with stable handling and excellent noise isolation. For those seeking more relaxation and comfort, the standard L2 level intelligent driving assistance system can be activated. Notably, the IACC intelligent navigation feature on the Changan Qiyuan A07 Luxury Edition has been further optimized, significantly improving driving stability, comfort, and safety across different road conditions.
In conclusion:
There's no doubt that within the price range of 135,900 to 159,900 CNY, the Changan Qiyuan A07 has achieved comprehensive excellence.
This car's "trump card" may include the Han EV, making it challenging for many competitors in the same class to match. After all, while other brands are reducing prices, they are lowering the prices of "old models"; whereas the Changan Qiyuan A07 comes with a new design and platform, and has undergone multiple upgrades in battery and configuration alongside the launch of the Luxury Edition.
The confidence in "upgrading while reducing prices and enhancing quality" is what makes the Changan Qiyuan A07 Truly Fragrant Edition almost unbeatable in its niche market.
For consumers, the Changan Qiyuan A07 Truly Fragrant Edition is truly the epitome of a "sincere" and "conscientious" vehicle.
