Reported by pulsestacks on April 30, 2024, during the 2024 Beijing International Auto Show, pulsestacks invited industry leaders, corporate executives, and expert scholars to step into the "AI Real-Time Virtual Studio" to collectively explore the breakthroughs and innovations of the new era and new cars in the immersive experiences of Peak Speed, Netaland, and Content Players.
Exclusive Interview with Mengshi Auto's Cao Dongjie at the 2024 Beijing Auto Show (Source: pulsestacks)
On April 25, Cao Dongjie, the CEO and General Manager of Mengshi Auto Technology Company, appeared on Content Players' "AI Real-Time Virtual Studio." He mentioned that through strategic partnerships with Huawei and CATL, Mengshi Auto is accelerating its intelligent transformation. At the same time, he emphasized the importance of Mengshi Auto's long-term strategy in the global market and meeting the unique needs of a specific customer base through the high-end strategy of "one car, one price, personalized for each individual."
CEO Cao Dongjie of Brave Automotive Technology Company
pulsestacks: Alright, then welcome CEO Cao to our interview room. My first question today is about a more strategic topic. In the three-year transformation and upgrade action plan and the new energy crossing action, what role did Brave Technology play?
Cao Dongjie: Well, in this action plan, Brave Technology carried out a systematic refinement of the brand. As the group's top brand, we took on the role of leading the high-end market. With our foundation in military vehicles and our technology leading the industry, we hope our future platform can become a universal template.
CEO Cao Dongjie of Mengshi Automotive Technology and Editor-in-Chief Zhang Yuanyuan of Pulsestacks
Pulsestacks: One of the hot topics we will focus on this year is the strategic agreement signed between Mengshi Automotive, Huawei, and CATL. What was the original intention of cooperation between the two parties in this strategic agreement? Can you reveal some specific information about the cooperation?
Cao Dongjie: Huawei has achieved comprehensive integration within the industry. Such comprehensive synergy can significantly enhance customer experience. Our cooperation with Huawei is based on a shared high-end positioning and understanding of market demands. Through this collaboration, our vehicles will become more intelligent. We are very excited to see Mengshi cars equipped with Huawei's intelligent driving mode.
Pulsestacks: What is Mengshi's layout in overseas markets in terms of its international strategy? What actions and strategies will be taken next?
Cao Dongjie: The overseas market is crucial for Mengshi's globalization strategy. We establish partnerships with local dealers through technology and product quality to ensure that our exported products can obtain local market certifications. Before expanding overseas, we have already begun trial operations in local markets to ensure that our products meet the usage habits and demands of local users.
Pulsestacks: One of the keywords at this year's auto show is "high customization." What progress has Mengshi made in the direction of high customization this year?
Cao Dongjie: Our high customization strategy is "one car, one price, one person, one customization," targeting specific customer groups. We provide customized solutions based on customer needs, tailoring every detail from appearance to control hardware to cater to the unique requirements of top-tier customers.
CEO Cao Dongjie of Warrior Automotive Technology and Editor-in-Chief Zhang Yuanyuan of Pulsestacks
Pulsestacks: What does the newly launched Warrior M-HUNTER mean for the brand? What is its biggest highlight?
Cao Dongjie: The Warrior M-HUNTER is a top-notch off-road vehicle meticulously crafted by us, embodying our pursuit of ultimate performance and unique design. This vehicle not only showcases the design direction of future models but also sees significant improvements in electrification and chassis technology, aiming to provide an exclusive driving experience for top users worldwide.
Pulsestacks: One last question, could you share some information about your marketing collaboration with Bona Film Group?
Cao Dongjie: Our collaboration with Bona Film Group will bring some surprises, including the participation of celebrities and mysterious figures. This will help us enhance the brand's visibility and influence. Everyone can look forward to seeing Warrior Automotive in future blockbuster films.
