With the April breeze whispering softly, on the banks of the Grand Canal in Tongzhou, Beijing, at 8 p.m. on April 15th, a joyful gala combining music and worldly treasures arrived as promised.
Liu Wei brought countless people's childhood classic "Doraemon's Song," Shang Wenjie sang the classic song "La Vie en Rose" in French, Huang Zihong Fan sang the first aria "Drinking Song" from the Italian opera "La Traviata" with a beautiful voice, and Jin Zhiwen brought the globally popular English song "Far Away from Home"... As languages and melodies from around the world flowed on the stage of the concert, it felt like crossing space, leading the audience to different parts of the world to experience the charm of diverse cultures.
At the "Second Scene" of the concert, within JD International's procurement and sales live streaming room, the music extravaganza unfolded simultaneously. Especially as JD International's procurement and sales representatives took the stage to share curated imported goods from around the world, corresponding product links were promptly displayed in the live stream. This not only ignited the shopping enthusiasm of numerous consumers but also allowed them to swiftly add these coveted items to their carts at the moment of inspiration. On April 15th alone, the JD International procurement and sales live stream accumulated over 3 million viewers and achieved sales exceeding 32 million RMB, a remarkable achievement.
This fusion of cross-border e-commerce, live streaming, and entertainment unfolded at the JD International 4.15 Anniversary Concert. Following last year's JD International New Year Concert and continuing the theme of "Worldly Gifts, Coming Your Way," JD International once again partnered with Tencent Music Entertainment Group to present consumers with a joyous carnival.
Using music as the medium, JD International's anniversary celebration connects to lifestyles worldwide. This concert featured performances by 8 groups of celebrity musicians including He Jie, Huang Zihongfan, Jin Zhiwen, Liu Wei, Meng Jia, Shang Wenjie, Wang Feifei, and Wang Zhenliang. These musicians from different generations, including the 80s, 90s, and 00s, evoked warm memories among audiences of various ages through 15 captivating performances.
Liu Wei's opening performance "Disco for the 80s" ignited the audience's enthusiasm, followed by Huang Zihongfan's passionate rendition of "Becoming the Adult You Want to Be," Wang Feifei's performance of "The Last Gentle," and Meng Jia's "Who’s that girl," awakening memories of growth for different groups and stages. Jin Zhiwen's "Far and High" and He Jie's "Forever Young," Wang Zhengliang's youth anthem "Together," and Shang Wenjie's performance of "The Faith" successively touched the audience's deepest emotions... Each song has its unique memory points.
In addition to the heartfelt performances by musicians, the concert also featured several JD International buyers from different fields and categories on stage. The concert was divided into five themes: exquisite life, joyful life, natural life, lazy life, and fashionable life. Star musicians led the audience to immerse themselves in the beauty of music from different countries around the world with songs in different languages, while JD International buyers brought world-class gifts and collaborated with various musicians, allowing consumers to experience the local lifestyle more personally.
When it comes to delicate Korean makeup, Jingdong International Beauty Sales Manager Yating shared a fresh flower makeup tutorial that perfectly matches the spring atmosphere, introducing the makeup products needed. She even kicked off a limited-time "makeover" challenge with celebrity musicians like Liu Wei, Wang Feifei, and Meng Jia.
Speaking of Japanese 3C digital products, Jingdong International 3C Sales Manager Dongge not only shared the popular Fujifilm XT5 mirrorless digital camera with Wang Feifei and Meng Jia but also discussed "burn-in" techniques with headphone enthusiasts Jin Zhiwen and Huang Zihongfan.
And as the lens accompanied Jingdong International Sales to the natural grasslands of Australia, listeners heard from Jingdong International Milk Powder Sales Manager Xinran about the local natural environment and the lifestyle of cows. After hearing about the leisurely life of Australian cows enjoying "paid vacations," Liu Wei couldn't help but envy them.
In addition, at this concert, JD International's wine and spirits procurement expert, Yuanlu from Jingdong International, hosted a cocktail mixing session for the star musicians. Meanwhile, JD International's perfume procurement specialist, Qiqi, presented a wave of perfume recommendations to both the live audience and viewers in the livestream. Zhang Zhang and Xinyue from JD International procurement respectively showcased fashion luxury items from Italy and shared exquisite coffee recommendations.
As each carefully selected imported product from JD International's procurement team was showcased alongside the melodious music in the livestream, consumers' enthusiasm for shopping was fully ignited by the attractive prices and endorsements from celebrity musicians. During the concert livestream, the top 5 best-selling gifts were the Nintendo Switch NS handheld game console, second-generation AirPods Pro, Clarins Double Serum, CPB Long Tube Isolation Cream, and Sony PlayStation gaming console.
Tracing back to five countries overseas, JD procurement makes world-class products easily accessible
In fact, even before the concert began, JD International's procurement team had already embarked on journeys to trace back to overseas sources in Italy, France, Australia, Japan, and South Korea. Through livestreaming, they guided consumers to experience the local customs and cultures of these countries up close and selected specialty products from abroad. The five-country elements featured in this concert are a reflection of these efforts.
For example, in a previous livestream tracing back to Italy at Milan Cathedral Square, consumers not only had a panoramic view of the Milan Cathedral but also were led by JD International's procurement team into the renowned local Rinascente department store, where they could grasp the latest fashion trends in Milan firsthand.
In the French traceability livestream, JD International Procurement led consumers on a tour of JD International's first self-operated overseas warehouse for fashion luxury goods in France, and shared their previous experiences exploring various luxury fashion boutiques on the Champs-Élysées.
Meanwhile, in the traceability livestream from Hyde Park, Sydney, during the Australian leg, consumers not only got a glimpse of the Sydney Opera House's charm but also followed JD International Procurement's camera to gain detailed insights into the milk powder production technology at Danone's factory and the luxurious environment where cows grow in A2 farms.
By visiting the origins of international brands and initiating overseas traceability livestreams, JD International aims to allow more consumers to visually witness, on the occasion of its 9th anniversary, how these high-quality overseas products travel from their origins abroad, across oceans, and finally into the hands of users through JD International, truly providing visible quality assurance for consumers. Behind this effort lies JD International's continuous investment in cross-border supply chain infrastructure over the past nine years.
Since last year, JD International has launched a new round of global procurement plans, establishing three major direct procurement centers in Europe, Japan, South Korea, and others. While ensuring direct procurement from overseas sources, enhancing product diversity, and meeting consumers' diversified cross-border import consumption demands, JD International has also improved the efficiency of cross-border supply chains, reduced procurement costs, and delivered real price advantages to consumers.
In the future, JD International will further expand the construction of direct procurement centers to bring consumers more low-priced, high-quality imported goods and overseas specialties. At the same time, by continuously optimizing supply chain operations, JD International will further reduce the warehousing and distribution costs of cross-border goods, not only assisting overseas merchants in efficient operations but also providing consumers with a more abundant, faster, better, and more cost-effective consumption experience.
Music carries memories and transcends time and space. When JD International's procurement and sales team collaborates once again with celebrity musicians to sing the familiar song "You Raise Me Up," it feels like stepping back into the moment of last year's New Year's Eve. With equally spectacular performances and a rich array of global treasures, the "JD International Music Concert" has become a phenomenon, repeatedly bringing joy and surprises to consumers.
Although the curtain has fallen on the JD International 4.15 Anniversary Music Concert, we believe that the next even more splendid JD International Music Concert will not keep everyone waiting too long. JD International will continue to uphold its mission and responsibility of "searching the globe to provide consumers with another reliable choice," offering consumers the ultimate experience of "great products, great prices, directly from around the world" with the most diverse, highest quality, and competitively priced global goods and premium services.
