Home > News > It

Breaking News: Alibaba's AI Digital Persona "Lili" Makes Debut in Reality TV Show

Lu Jiao Sun, Apr 07 2024 06:55 AM EST

On April 2nd, reports surfaced that Alibaba's entertainment arm showcased its AI digital persona, "Lili," in the reality TV show "Cat in the Box," where she assumed the role of a quizmaster, captivating audiences with her unique charm.

This marks Lili's first foray into reality TV after portraying the character "Erzhuang" in "The World Between Us." Moreover, she becomes the pioneering ultra-realistic digital persona to appear in a domestically produced reality TV show, undoubtedly injecting a fresh dynamic into the genre. s_a42a49b33fce47eb9a39a4813bf52284.jpg It's reported that Liri has officially integrated with the semantic mega-model "Universal Stardust," becoming the first domestic hyper-realistic digital human capable of engaging in unrestricted free-form conversations. This breakthrough technology allows Liri to interact with humans more naturally and smoothly, offering audiences an unprecedented audiovisual experience.

As a personalized character creation platform, Universal Stardust relies on large-scale, high-quality personalized dialogue data. Through staged personalized training strategies, the model exhibits more anthropomorphic, emotionally rich, and distinct linguistic styles while retaining its general capabilities. s_e8c49c05b1764d09baeafe50cecc9c6c.png This ability enables Liri to have stronger directive adherence in terms of character personality and style, presenting a vivid and multidimensional digital persona to the audience.

Compared to general models, Liri has unique advantages such as deeply defined character design, establishing deep connections with users, and supporting various forms of interactive dialogue. Additionally, it can engage in conversations based on specific event settings, offering broad application prospects for emotional companionship, gaming NPCs, IP replication, and other scenarios.

Apart from the popular series "Cat in the Box," Liri is also involved in the production of the new documentary "Economics of Everything," which is set to premiere soon. Furthermore, a sci-fi micro-series starring Liri will also air on Youku in the second half of this year, undoubtedly bringing more anticipation to the audience. s_fda4bdf161fb4b518608d11c6e0d5be8.jpg