In recent years, the rapid advancement of information technology, coupled with steady economic growth, has led to a continuous rise in residents' consumption levels. This, in turn, has driven the transformation of consumer attitudes and demands. Particularly, the emergence of the post-95 generation as a prominent force in the workforce and the entry of the post-00 generation into society have marked a shift towards a more diverse consumer landscape. According to statistics, China currently boasts a Z-generation population of 251 million, with a consumption potential surpassing 4.94 trillion, showing a trend of continuous growth that cannot be ignored.
User-Oriented Approach: ASUS A豆 Aims to Become the Top Choice for Young Consumers in the PC Market
The 18-24 age group, characterized by their pursuit of individuality and emphasis on experience, shows a keen interest in activities such as sports, shopping, gaming, binge-watching, and reading. However, when it comes to purchasing electronic products like computers, the consumption behavior of the youth appears more rational. While they seek personalization, they also emphasize the practicality and performance of the products. Therefore, being slim, exquisite, and high-performing has become the key criteria for their choice of PC products.
ASUS, recognizing this market opportunity, has launched the intelligent PC brand "ASUS A豆" specifically tailored for young users. ASUS A豆 takes a user-oriented approach, building an intelligent ecosystem and introducing a series of lightweight and high-performance laptops, as well as smart products. The brand aspires to be the leading choice for young consumers in the PC market.
Brand and Product Dual Upgrade: Exquisite Attention to Detail Closes the Gap with Consumers
As ASUS's youth-oriented digital brand, aDou has delved deep into understanding the needs of young consumers. By integrating the unique features of PCs, aDou has launched products with high aesthetic appeal and rich in details. The newly introduced aDou 14 2024, an AI-powered lightweight laptop with stunning looks, has caught the attention of numerous young shoppers.
The aBean 14 2024 boasts impressive performance with its 13th generation Intel Core i5 processor, featuring 10 cores and 12 threads, with a turbo frequency of up to 4.6GHz. This delivers robust performance for both productivity and gaming experiences, catering specifically to the needs of Z-generation users. The 14-inch anti-glare eye-care screen ensures a comfortable viewing experience even during prolonged use.
Through brand and product upgrades, ASUS has successfully positioned the aBean as a fun, stylish, and thoughtful PC brand, bridging the gap with young consumers.
Actively exploring new horizons in the ecosystem, ASUS aBean continues to expand its cross-industry collaborations. In addition to delving into cultural domains like anime and streetwear, popular among the younger demographic, ASUS has also ventured into the realm of beauty and cosmetics. In a recent collaboration with the fashion makeup brand JuDuo, aBean has co-created a trendy digital and fashion makeup crossover, unveiling the ASUS aBean x JuDuo Sparkle Gift Box.
The ASUS Adzuki x Citrus Flash Gift Box marks a pioneering collaboration between trendy digital gadgets and stylish cosmetics, breaking new ground in aesthetic dimensions. Inspired by the concepts of Attitude, Attractive, and Amazing, it aims to boost the confidence, charm, and brilliance of the youth, encouraging them to pursue their own version of an A-list life.
This co-branded gift box thoughtfully selects six fabulous items for an early-morning makeup routine, including an iced tea lip glaze, mascara, cushion foundation, a highlight and contour palette, an ombre blush, and an eyeshadow palette. Additionally, it features a unique crystal healing Gua Sha tool, enabling beauty enthusiasts to quickly achieve a stunning makeup look that radiates confidence and allure for stepping out in style. The box also includes a 100W Gallium Nitride (GaN) fast charger and a 100W fast charging cable to ensure your devices are powered up quickly, even on the busiest of mornings.
Special to the gift box is the ASUS Adzuki 14 2024 laptop, sporting a fresh and unique Gardenia Fantasy White color scheme. This slim and stylish tech accessory injects vibrant energy into the lives of young people, as effortlessly portable as an eyeshadow palette. The addition of the intelligent companion, "Bean Ding AI Assistant," makes this laptop even more considerate, ready to chat, answer questions, and even help you efficiently tackle writing tasks.
The ASUS A-Bean x Ju Dou Sparkling Gift Box not only represents a sparkling attitude towards life but also symbolizes self-acceptance. It hopes that everyone can embrace the vision of living an "A-grade life." This collaboration between trendy tech and beauty not only breaks the boundaries of dimensional aesthetics but also achieves ecological innovation. ASUS A-Bean continues to explore new paths in ecological innovation, committed to creating a more perfect intelligent ecosystem experience for users. This cross-industry collaboration not only enriches the product line but also brings the brand closer to young consumers.
In the current context of increasing homogenization in the PC market, ASUS A-Bean has successfully carved out a niche in the consumer electronics market through a series of innovative measures such as brand upgrading, product upgrading, and ecological upgrading. As a smart PC brand focusing on young users, A-Bean not only satisfies users' pursuit of a better life but also brings new development ideas and directions to the PC industry. A-Bean will continue to lead consumer trends and provide more exciting digital life experiences for young users.
If you want to personally experience the enthusiasm of ASUS A-Bean, don't miss the offline co-branded pop-up store event created by ASUS A-Bean and Ju Dou.
From March 8th to March 10th, come to Shanghai Global Harbor, where you can participate in AI makeup interactive experiences in the "Super A Makeup Room," try out Ju Dou makeup products, experience the latest A-Bean 14 2024 in the "A-Bean Training Room," and explore a wide range of A-Bean smart ecosystem products on-site, such as the HARIO x ASUS A-Bean V60 Smart Pour-Over Coffee Maker, A-Bean Gallium Nitride Fast Charger, and more. Gain insights into the complete A-Bean brand. Participate in the activities, complete check-in tasks, and you can receive exquisite gifts. Join us this weekend for a memorable experience.
