On March 14th, the China Household Electrical Appliances and Electronics Expo (AWE2024) grandly opened at the Shanghai New International Expo Center. This edition of AWE, themed "Intelligent Technology, Enjoyable Life," focuses on the attributes of technology and innovative experiences.
As a leading brand in kitchen appliances, Boss Appliances made its debut at AWE for the first time as a "provider of cooking full-chain solutions," presenting a solution that integrates hardware, software, content, and ecology, delivering a technologically dazzling feast for the audience.
Making its appearance at AWE with the "full-chain" concept, Boss Appliances is crafting personalized cooking solutions.
As early as December last year, Boss Appliances officially established itself as a "provider of integrated cooking full-chain solutions," and AWE became the debut stage for the "cooking full-chain" concept.
The theme of Boss Appliances at this AWE is "Welcome to the Digital Cooking World," focusing on the full cooking chain and digital cooking technology experience. It also makes its first appearance at the event in the form of a multi-brand matrix, vividly interpreting the brand's new positioning of "cooking full-chain."
Boss Appliances showcased a series of groundbreaking and innovative technological products at the exhibition, hosting the "Putting Power in the Right Place - 2024 Boss Appliances Ultra-Thin Range Hood Trend Launch."
Since the debut of the first range hood developed by Boss Appliances in collaboration with China Aerospace 804 Institute in 1988, Boss has consistently been a trendsetter in the field of range hoods, continuously guiding the industry towards innovative transformations.
The introduction of high suction power range hoods in 2008 brought consumers a more comfortable and clean home kitchen environment. In 2015, the invention of centralized range hoods created the industry myth of "one building, one range hood."
The debut of ultra-thin range hoods in 2022 once again redefined the form of a new generation of range hoods. At this year's AWE, Boss Appliances presented the "Double Ultra-Thin U Series Range Hood," leading the development trend of lightweight range hood categories.
Its innovative dual-bottom suction design, combining "wind source" and "wind outlet," brings the suction mouth and power source closer to the smoke source. This effectively solves the problem of heavy oil smoke in Chinese cooking while also being lightweight, slim, and aesthetically pleasing. It maximizes kitchen space utilization, leading the way for the era of "next-generation ultra-thin range hoods."
At the same time, Robam Appliances showcased its multi-brand portfolio, including the high-end Robam brand, the globally luxurious Di Ze appliances, the pragmatically stylish Ming Qi kitchen appliances aimed at the practical modern user, Da Chu, tailored for sophisticated women, the commercial kitchen fume treatment solutions by CCS, and the premium Chinese kitchenware brand, Chu Yuan. This diverse range covers various market segments, meeting the needs of different niche customers. It represents a comprehensive penetration into the kitchen appliance sector, offering robust support for an "all-encompassing cooking solution."
Furthermore, showcased at the AWE event are Boss Appliances' digital kitchen appliances. Unlike traditional kitchen appliances, digital kitchen appliances offer a comprehensive set of solutions covering the entire cooking process from prepping to finishing.
They not only connect and efficiently coordinate between kitchen devices but also serve as a helpful companion throughout the cooking journey, making the cooking process smoother and less chaotic.
"Digital kitchen appliances have changed my perception of cooking. With such cutting-edge technology products, anyone can effortlessly become a master chef," remarked one attendee after experiencing the digital kitchen appliances firsthand.
"AI Home Appliances" Take the Lead, Pioneering a New Era of Cooking Lifestyle
During the National Two Sessions in 2024, the combination of artificial intelligence and + was mentioned for the first time in the government work report. Deepening research and application development of big data, artificial intelligence, etc., has become one of the important measures to accelerate the development of new quality productivity.
According to data from the China Academy of Information and Communications Technology, in 2023, the scale of China's artificial intelligence core industry reached 578.7 billion CNY, and the artificial intelligence industry chain covered key upstream and downstream sectors such as chips, algorithms, data, platforms, and applications. Especially in the field of daily life applications, the development of AI large models has provided a glimpse into the future transformation of cooking lifestyles.
Earlier reports revealed that Boss Appliances is set to launch the world's first cooking AI large model, taking the lead in the kitchen appliance industry's adoption of "eating big model crabs." This speculation is not unfounded. As early as two years ago, Boss Appliances began exploring the artificial intelligence track, introducing cooking generative AI small models, building the content platform for digital kitchen appliances, and thus incubating the first AI cooking assistant, Mr. ROKI.
At Boss Appliances, the view is that to truly revamp the entire cooking process and meet the diverse needs of individual users, relying solely on hardware devices is far from sufficient. Therefore, a comprehensive cooking solution must consist of hardware, software, content, and ecosystem working together.
The development of technologies like AI's large-scale models undoubtedly provides robust software support for constructing the cooking process. By integrating cooking algorithm models and content-generating knowledge bases, users can generate personalized cooking plans using diverse content ingredients and even upload their own recipes.
Currently, Boss Appliances is sketching out a new blueprint for the cooking process. In the future, the cooking process will extend beyond kitchen appliances to integrate with external platforms across the pre-cooking, cooking, and post-cooking stages. This expansion aims to fulfill users' needs in ingredient procurement, nutritional analysis, kitchen remodeling, and more, truly achieving a personalized cooking experience tailored to each user.
Transitioning from a hardware manufacturing company to a provider of comprehensive cooking solutions, the arrival of the AI era not only accelerates technological innovation at Boss Appliances but also opens up a new growth track for the industry, continuously leading the transformation of human cooking lifestyles in the AI era.
