According to the latest weekly sales data released by NIO, blogger Sun Shaojun analyzed that after the May Day production line transformation, Xiaomi's production capacity is clearly ramping up, with 2700 deliveries last week, approaching an average of 400 units per day. Also ramping up production capacity is the new version of the WM Motor M7 by WENJIE.
Last year, Huawei's internal strategic meeting identified launching products upon listing as the most important task for this year. Starting from April, adjustments to sales and production capacity have been made for the new M7's fresh listing. Currently, display and test drive vehicles have arrived at various stores, with ten thousand units already produced based on pre-orders to ensure full delivery by June.
Therefore, it's not surprising that the M9 has become the main sales force during this period, with June being the outbreak for the M7, as claimed by the blogger.
Sun Shaojun said, "This is why internet companies are terrifying, breaking everything that traditional brands considered as moats."
In the past, friends from traditional car companies often said that Huawei and Xiaomi simply didn't understand the "heaviness" of the automotive industry, underestimating the difficulty of integrating new car resources.
They may not have had that "heaviness" at the beginning, but you can't give them time; their learning speed is too fast.
According to the latest data released by Ideal Car for the 21st week of 2024 in the Chinese car market, from May 20th to May 26th, Ideal Car's weekly sales volume was 8,600 units, ranking first among the national new energy vehicle manufacturers. AITO ranks second with sales of 6,500 units. NIO ranks third with sales of 5,400 units. Jike and Leapmotor rank fourth and fifth, with Xiaomi ranking sixth with a weekly sales volume of 2,700 units.
Compared to the previous week (5.13-5.19), Xiaomi's latest weekly sales volume increased by nearly 700 units.
Last week, Xiaomi's weekly sales volume was 2,000 units, ranking seventh in sales among Chinese new energy vehicle brands. Previously, Xiaomi's official statement mentioned that during the May Day holiday, Xiaomi upgraded its factory equipment, leading to a capacity increase.
