On April 9, Bilibili (referred to as B站) released its "2023 Environmental, Social, and Governance Report" (ESG Report), detailing the value creation in community, industry, and societal aspects over the past year. The report underscores Bilibili's commitment to sustainable development through community governance, creator empowerment, social responsibility, and environmental protection.
In his address, Bilibili's Chairman and CEO, Chen Rui, stated, "Bilibili's mission is to enrich the daily lives of China's young generation and actively contribute to societal development. We will continue to adhere to ESG standards in corporate governance and daily operations, collaborate with creators, employees, and partners, and continuously implement ESG initiatives to drive industry development, foster technological and content innovation, and actively contribute to sustainable societal development."
Creating Community Value through Quality Content, Empowering Creators from Multiple Perspectives
As one of the platforms with the highest concentration of young users, Bilibili is committed to providing users with rich, diverse, high-quality, and engaging video content. Throughout 2023, Bilibili users spent an average of 97 minutes per day on the platform, with daily video views reaching 4.3 billion.
Knowledge-based content is among the most favored by Bilibili users, with over 200 million users learning on the platform. 2.17 million UP owners contributed to knowledge-based content, and 645 professors and scholars joined Bilibili. The platform boasts over 8.5 million science and technology-related videos, attracting over 13 million daily viewers. "Learning on Bilibili" has become a new trend among young people.
While the content ecosystem flourishes, Bilibili actively explores AI technological innovations. The platform introduced the self-developed Index large language model and applied it across various product features, such as AI search assistant, AI video assistant, AI voice generation, and digital avatars, significantly enhancing user experience and UP creators' efficiency.
Bilibili offers comprehensive support and diverse commercialization channels for creators. In 2023, the platform witnessed a 24% year-on-year increase in daily active UP owners and a 46% year-on-year increase in monthly video submissions, with over 3 million UP owners generating income. Advertising and live streaming have emerged as primary revenue channels. Over 1.8 million UP owners earned income through live streaming, and more than 950,000 UP owners joined various advertising programs, with a 133% increase in the number of UP owners earning income through video and live streaming sales. Besides, Bilibili provides UP owners with diverse monetization channels such as Charging, Workshop, and Classroom. In 2023, 2.4 million UP owners activated Charging, and over 200 UP owners' paid courses generated over a million in revenue. By continuously exploring and improving commercialization channels, Bilibili helps numerous talented creators earn income, making "content creator" a new career choice for young people.
Fostering a Harmonious and Positive Community Atmosphere, Safeguarding the Healthy Growth of Adolescents
The warm and friendly community atmosphere is a significant factor in users choosing and staying on Bilibili. In 2023, Bilibili launched the new version of the "Community Convention," further emphasizing the core community consensus of "friendly communication, serious creation, and embracing innovation" to guide the community positively.
Bilibili places high importance on user information security and adolescent protection. In 2023, over 80% of the company's businesses obtained ISO information security management system certification, becoming the first domestic video website to receive CCRC (China Cyberspace Security Review Center) APP security certification. Meanwhile, Bilibili continues to strengthen its adolescent protection system, launching features such as Teen Mode, Anti-Addiction System for Minors, and Parent-Child Platform since 2019, ensuring that adolescent users can enjoy positive and beneficial content on Bilibili.
Through the distinctive "Energy Refueling Station" project, Bilibili continuously focuses on users' mental health and provides emotional support. By 2023, the Energy Refueling Station had helped users with emotional guidance over 73,000 times, receiving over 6,000 users on average per month. The station actively conveys care through videos, live broadcasts, and other means, conducting nearly 100 live broadcasts in 2023 and reaching over 3.7 million users.
Actively Engaging in Social Welfare, Collaborating with Users to Create Social Value
Bilibili is deeply involved in public welfare activities, actively conducting charity events with the platform's strength. As of March 2024, the "Bilibili Public Welfare Platform" had integrated 76 public welfare projects, involving over 800,000 caring users in donations and raising over 17 million RMB. Bilibili continues to focus on rural education, bridging the gap between urban and rural education. Since 2019, Bilibili has supported the construction of six rural schools, with a total of 7,041 students enrolled. By the end of 2023, Bilibili had awarded over 1.19 million RMB in "Bilibili Happy Scholarships," providing better learning resources for rural children.
Leveraging the dissemination power of video content and the rich creativity of UP owners, Bilibili actively promotes positive cultural forces. On Bilibili, young people use unique methods to record and inherit traditional culture, with over 7.45 million submissions of traditional Chinese culture videos in 2023, attracting a total of 220 million traditional culture enthusiasts. Environmental protection-related topics are also widely discussed among young people, with environmental protection-related video views reaching 12.6 billion in 2023. Additionally, content highlighting female empowerment, supporting rural revitalization, and amplifying the voices of disadvantaged groups are widely spread on Bilibili, providing diverse creators with opportunities to express their opinions and showcase their talents.
