On March 10th, it was reported by several domestic media outlets that Xu Zhixin, a member of the National People's Congress, stated that becoming a livestreamer was a forced business. Since starting my first livestream in 2022, we've sold 300 million CNY worth of agricultural products in the past two years, with tens of thousands of fellow farmers joining my livestream room.
Xu Zhixin believes that e-commerce not only "won't ruin physical stores" but also "can promote the real economy". Another guest in the discussion also remarked that "livestreaming e-commerce has driven employment".
Experts indicate that livestreaming e-commerce, as an emerging business model, has shown strong momentum in China and globally in recent years, with broad and promising prospects.
Public reports show that the scale of China's livestreaming e-commerce market has achieved rapid growth in the past few years and is expected to continue this growth trend in the coming years.
More and more consumers are shopping through livestreaming platforms, expanding the market size of livestreaming e-commerce and driving the prosperity of the entire industry.
Furthermore, the widespread adoption of 5G technology has improved the clarity and fluency of livestreams, providing consumers with a better viewing experience; the application of artificial intelligence and big data technology can better showcase consumer demand for sellers.
