On April 16th, the Create2024 Baidu AI Developer Conference was held in Shenzhen. Baidu's founder, chairman, and CEO Robin Li delivered a speech titled "Everyone is a Developer," showcasing the "Group Debut" Wenxin large model series, as well as the three major development tools: AgentBuilder, AppBuilder, and ModelBuilder. Li Yanhong stated that in the future, natural language would become a new universal programming language.
During the event, Baidu's Senior Vice President and General Manager of Baidu's Mobile Ecosystem Group, He Junjie, gave a keynote speech titled "Intelligent Agents: Creating the Native Future of AI." He stated that intelligent agents will reshape the way people interact with technology, bringing about new application ecosystems, traffic patterns, and business models. Baidu's mobile ecosystem is not only a fertile ground for the growth of large models but also the forefront of the intelligent agent wave. Whether it's users, customers, or ecosystem partners, everyone can share the low-threshold, multi-scenario, high-value intelligent agent ecosystem on Baidu.
At the "AI Intelligent Agent Development and Application Forum" held in the afternoon, Zhao Shiqi, Vice President of Baidu and General Manager of Baidu Search, delivered a speech titled "From 1024 to 2024: Becoming a Super Individual in the AI Era," further showcasing the powerful capabilities of one of the three major tools, AgentBuilder, on the Wenxin AI platform. He believes that in the era of great times, there are no small individuals. By identifying the right fulcrum and using the most suitable leverage, everyone has the potential to become a "super individual," and the Wenxin AI platform serves as such a fulcrum and leverage.
In the era of grand possibilities, no one is too small to make a big impact. Everyone has the potential to become a "super individual."
Baidu, among the pioneering giants, ventured into the realm of intelligent entities early on. In September 2023, they introduced the "Spirit Matrix" Wenxin One Word Plugin ecosystem platform, which by December of the same year evolved into the "Spirit Matrix Intelligent Entity Platform." Today, at the conference, it has been rebranded as the "Wenxin Intelligent Entity Platform." This upgraded platform boasts five "superpowers": strong technological foundations, low development costs, rapid scalability, extensive distribution channels, and closed-loop commercial viability.
As of now, over 30,000 intelligent entities have been created, with more than 50,000 developers and tens of thousands of enterprises joining in, collectively forming a thriving ecosystem of intelligent entities.
The Wenxin Intelligent Entity Platform offers robust development and application capabilities for individuals across all fields, ushering in a new realm of imagination for developers and users alike. Zhao Shiqi shared at the forum how the Wenxin Intelligent Entity Platform is catalyzing the era of "super individuals."
For instance, popular content creator Alex, with millions of followers, leverages the platform to create interactive avatars, providing each follower with a "personalized companion" experience. Through this entity, anyone can engage in real-time communication with Alex, transforming from mere information dissemination to thousands of personalized interactions.
The Digital Person intelligent entity, trained through corpora and vertical learning, mimics the personal style and voice of renowned Chinese scholar Zeng Shiqiang, offering enthusiasts in classical Chinese studies and divination a deeply interactive learning experience. This marks the industry's first replication of a super knowledge IP and the first vertical model in classical Chinese studies.
Zhao Shiqi also demonstrated the intelligent entity of Su Shi, engaging in a dialogue spanning centuries. With such entities, learning about Chinese traditional culture and studies becomes more vivid and effective.
According to Zhao Shiqi, intelligent entities represent a new form and carrier within Baidu's operational landscape. Baidu's ecosystem not only distributes through search products reaching nearly 200 million users but also integrates with Baidu Baike, Xiaodu Smart Hardware platform, Wenxin One Word App, maps, Tieba, in-car systems, and other devices to host intelligent entities. Additionally, the Wenxin Intelligent Entity Platform implements various incentive measures to promote high-quality entities, assisting users and developers striving to become "super individuals" in exploring more avenues for value realization.
Empowering the entire chain of "development + distribution + operation + monetization" to forge a developer's "ideal realm."
The upgraded Wenxin Intelligent Entity Platform relies on the industry-leading Wenxin large model, supports a plethora of callable tools, utilizes Baidu's ecosystem for distribution, and facilitates real-time data optimization. Even individuals with zero-coding experience can effortlessly realize the complete cycle of "creation - analysis - optimization - distribution - operation data analysis" on the Wenxin Intelligent Entity Platform, efficiently closing the loop on management.
It's noteworthy that the Wenxin Intelligent Entity Platform has pushed the development process to the extreme. Not only does it support natural language interaction, but it also enables "zero-cost" development of intelligent entities with just a sentence. Currently, each account can create up to 50 entities, supporting developers in invoking custom plugins to implement specific functionalities, further reducing development complexity. On the commercial front, the Wenxin Intelligent Entity Platform has laid the foundation for an inclusive business channel. Not only can corporate organizations conduct business here, but ordinary individuals can also generate diverse revenue streams by creating high-quality, useful entities and leveraging traffic to provide services.
For example, Baidu collaborated with the Dalian Tourism Bureau to develop the "Dalian Tourism Intelligent Entity." When users search for "fun places to visit in Dalian in May" on Baidu, the Dalian Tourism Intelligent Entity not only swiftly integrates information on weather, travel costs, and activity options but also offers one-stop services such as "ticket purchase" and "reservation" for activities in the area. Through AI intelligent entities, tailored to meet the current needs of travelers, this platform advances the quality of the leisure tourism industry, serving as a vital conduit for improving data aggregation and service quality. Representatives from the Dalian Municipal Culture and Tourism Bureau also shared at the forum how the Wenxin Intelligent Entity Platform is revolutionizing Dalian's tourism industry and beyond.
Similarly, Baidu collaborated with the Shenyang Tourism Bureau to develop the "Shenyang Tourism" intelligent entity. When users search for "Shenyang Tourism" on Baidu, they can quickly access information on Shenyang's attractions, activities, and annual event schedules, gaining insights into this beautiful city in advance.
As the platform's user base continues to expand across age groups, social circles, and professions, in order to make the Wenxin Intelligent Entity Platform accessible to more users and industries and create a more diverse and comprehensive value proposition, Baidu has launched the "Challenger Plan." This initiative establishes three main tracks - tools, knowledge, and services - and awards industry-leading developers with honors. Covering various fields such as cultural and creative tools, educational tools, tourism, classical Chinese studies, and customer service, it provides developers with five major benefits: traffic, models, services, tools, and brand exposure. By inviting practitioners from various industries to collaboratively build high-quality intelligent entities, this plan aims to explore richer products and business models.
The Baidu Wenzhen AI platform brings unprecedented functionalities and concepts. In the era of AI, it serves as the fulcrum of Archimedes and the lever of Leverrier, offering everyone the opportunity to become a "super individual."
