On March 14th, at the 2024 AWE (Augmented World Expo) China, a premier event for home appliances and consumer electronics, Hisense, the world's second-largest TV manufacturer, showcased its laser holographic AR-HUD (Augmented Reality Head-Up Display) and laser panoramic projection solutions, demonstrating the immense potential of laser display technology in automotive environments.
It's reported that the Hisense laser car HUD adopts full-color laser projection technology, which enhances color performance by 48% compared to traditional LED displays. It can project images onto the windshield, providing drivers with clearer, safer, and smarter driving assistance.
The official introduction states that the Hisense Laser Holographic Heads-Up Display (HUD) system adopts a highly integrated design, reducing the volume by 80% compared to traditional secondary optical solutions, and its luminous efficiency is twice that of traditional LEDs.
By leveraging in-car optical technology, it achieves panoramic projection on side/rear window glass, turning car windows into giant screens, transforming cars into mobile immersive theaters.
With smaller size, larger display area, clearer image quality, and higher energy efficiency, it becomes the best choice for in-car displays, holding a globally leading advantage in the in-car embedded assisted driving market.
According to the data, laser display technology utilizes laser as a light source to project images onto screens or other media through reflection, refraction, diffraction, and other methods.
Laser display technology boasts a range of advantages including high brightness, wide color gamut, high resolution, high contrast ratio, low power consumption, low heat dissipation, long lifespan, and compact size. It enables ultra-high-definition displays while adapting to different projection distances and angles, facilitating various forms of displays such as large screens, curved screens, and holographic screens.
