Avita, a domestic new energy vehicle brand jointly created by Changan, CATL, and Huawei, has recently begun teasing its third new car model, internally codenamed E15, possibly named Avita 15, positioned as a mid-sized intelligent SUV.
Although Avita's brand sales and market share may not be at the forefront of the new forces, backed by multiple industry giants, it seems in no rush. Faced with the industry's intense "price war" and competitors launching new cars like dumplings, Avita seems rather nonchalant, taking its time.
Since the launch of its first model in 2021, Avita has only introduced one additional model. The company has previously revealed that its product planning directly targets the current global electric vehicle giant, Tesla.
Clearly, Avita 11 and 12 are positioned against Tesla Model X and S respectively; while the upcoming Avita 15 is set to compete with the most popular Tesla model in China, the Model Y.
There are many domestic competitors aiming to replace Tesla, but none have succeeded in defeating it so far. How does the Avita 15 dare to compete with the Model Y? The answer lies in its extended range.
With a dual-route extended range for pure electric vehicles, the Avita 15 is expected to be very affordable.
The Avita 15 will be the brand's first product to adopt extended range technology, with core technology coming from Changan, so consumers can rest assured about its fuel consumption, power, and range.
The benefits brought by extended-range vehicles are twofold: they can significantly reduce user range anxiety and battery anxiety, making them the most popular choice in the mass consumer market. The extended-range system, combined with a small battery pack, helps automotive companies reduce costs significantly, ultimately achieving a very good cost-performance ratio.
According to current speculation, the Avita 15 extended-range version will be equipped with lithium iron phosphate batteries, with a final selling price expected to be around 200,000 yuan.
Of course, the Avita 15 also comes with a pure electric version, available in single-motor rear-wheel drive and dual-motor all-wheel drive configurations, with prices expected to fall in the range of 200,000 to 250,000 yuan.
In terms of appearance, the car continues the design language of the 11th generation, featuring iconic split headlights and a sporty grille. It adopts hidden door handles and frameless doors on the side. The main change is at the rear, with a significantly larger rear window compared to the 11th generation, likely eliminating the in-car streaming rearview mirror.
As for the interior, the Avita 15 has several detailed changes, such as a flat center console and is expected to come with a long JD.com display screen similar to the 12th generation, paired with a floating central touchscreen. It also features dual 50W wireless fast charging, and seats with a red and white color collision design.
In general, the Avita 15 is a more affordable midsize intelligent SUV. Its overall size may not align with the current mainstream trend of pursuing 532, but Avita has made thorough preparations this time, so the final price is sure to bring surprises.
The focus on intelligence remains impressive.
Relying solely on price obviously cannot truly compete with Tesla. Avita, backed by Huawei, stands out in terms of intelligence.
From spy photos, it is evident that the Avita 15 has gone to extremes by placing three laser radars in the front, maximizing its BUFF bonus.
As is well known, Huawei's ADS 2.0 advanced intelligent driving generally uses a single laser radar. Only the Avita brand insists on using three laser radars, with the computing power of the intelligent driving chip being twice that of other models, reaching 400T computing power. However, the actual functional experience remains consistent.
Furthermore, the Avita 15 continues to push hardware to the extreme, likely for future redundant considerations, to meet users' longer lifecycle OTA upgrade support, which is commendable.
So, for just around 200,000 yuan, you can get the top-of-the-line Huawei Avita 15 with intelligent driving and cabin features. It's sure to capture the hearts of many.
