April 17th, in today's automotive scene, just how dynamic is it? Not only are prices fluctuating, but also top executives of car companies are stepping into the limelight, hosting live streams, personally promoting their products, and engaging in marketing activities. The titans of the automotive industry are now becoming influencers in their own right.
Among the prominent figures in the automotive realm, Lei Jun stands out as a social media sensation. According to statistics from Newrank, a data analytics tool, over the past 30 days, Lei Jun's personal social media accounts on TikTok, Xiaohongshu (RED), and Bilibili have gained over 4.05 million, 200,000, and 260,000 followers respectively. His total follower count across all platforms has surged to over 4.51 million.
Data shows that as of April 16th, Lei Jun has 16.49 million followers on Douyin and has posted 60 times in the last 30 days. On Weibo, he has 23.66 million followers and has posted 207 times in the last 30 days. It can be said that he is a social media workaholic.
According to data, Lei Jun's followers on various social media platforms are significantly ahead of other automotive company executives.
The public account "Xinbang" stated that from Li Xiang, CEO of Ideal Auto known as the "Weibo King," to Elon Musk, CEO of Tesla, also known as the "Silicon Valley Iron Man," and to Yu Chengdong, who is "far ahead," they are all big internet celebrities in the automotive industry, bringing in large amounts of traffic for their respective brands.
It is worth mentioning that besides Lei Jun, several top executives from Xiaomi have also opened personal TikTok accounts, including Lu Weibing, President of Xiaomi Group, Xu Fei, Vice President of Xiaomi China, Wang Teng, General Manager of Redmi, and Wei Siqi, Product Manager of Xiaomi Phones.
From the account's content, they each introduce Xiaomi series products such as the Xiaomi SU7 and Xiaomi smartphones from different perspectives.
It is understood that Lei Jun will go live on Douyin on April 18th. This is Lei Jun's first live broadcast after the launch of the Xiaomi SU7, where he will share some insights about the SU7 since its release.
