With the arrival of the existing housing market, guided by policies and changing consumer perceptions, the demand for housing and home furnishings is evolving from "availability" to "quality". There's a booming demand for renovation and revitalization. In the face of these new market dynamics, how is AUPU addressing consumer needs with its new products?
On April 12th, AUPU, the pioneer in the bath heater category, paid tribute to its thirty-year anniversary with a themed event titled "Exploration" at the Hangzhou Olympic Sports Center Swimming Pool. They unveiled their new products for 2024, achieving comprehensive upgrades in functionality, experience, aesthetics, cost-effectiveness, and delivery efficiency through "technological innovation." This not only provided their own answer but also unfolded the blueprint for the next thirty years: focusing on the bath heater category, rooted in user fundamentals, designing with love, expanding endlessly, and continuously creating new user value with technology that has warmth, thus ensuring the iterative upgrade to meet consumer demands.
OP's "Boundary-pushing" 2024 Tech Product Launch
Unveiling 4 Innovative Tech Products
During the event, OP unveiled a total of 4 cutting-edge tech products, each marking a breakthrough in technological innovation.
The first product introduced was the Beauty Cabin Bath Heater, which follows the path of "LED Light Therapy for Skincare." Leveraging advanced temperature control technology and built-in light therapy functionality, users can now indulge in spa-grade light therapy skincare while enjoying their bath. This product integrates 61 technologies, including OP's patented light energy application technology, offering full-body light therapy skincare, comprehensive bath deodorization and antibacterial features, and intelligent comfort bathing. It's especially suitable for beauty-conscious female users, allowing them to "beautify while bathing, with full-body illumination and beauty!"
The OPPEIN Beauty Cabin Bath Heater allows bathing while showering.
Also unveiled at the launch event was the new OPPEIN MAX Air Butler Dual Oxygen Bath Heater. Developed over two years to address the pain points of over 200 households' bathrooms, it features the world's first "dual oxygen water deodorization and sterilization technology." This innovation upgrades the bathroom environment's sterilization and deodorization functions comprehensively, providing a new experience of sterilization and deodorization for the entire day with just one startup. Meanwhile, the new AI Constant Temperature Bath Heater equipped with OPPEIN's AI constant temperature technology eliminates the phenomenon of uneven temperature and sudden changes in traditional bath heaters, ensuring a more comfortable and consistent warm experience through technological innovation.
The new Oupai MAX Air Butler dual oxygen bath heater has upgraded deodorization and sterilization functions.
Another new product, the I-Air Kitchen Special Air Conditioning Air Butler series, is equally eye-catching. This product uses efficient energy-saving technology to solve traditional kitchen high-temperature problems, providing a pleasant cooking space temperature control solution. It brings a new experience of "quick cooling in summer, quick warming in winter," and "coolness from all directions, warmth from top to bottom, left to right," for different usage environments in winter and summer, bringing revolutionary innovation to the kitchen environment.
Aligned with the "upgrade to new" service
It is worth mentioning that for the development of the four new products, Oupai has even upgraded the national CNAS laboratory. It has conducted in-depth scientific research cooperation with top research units such as the Electric Light Source Research Institute of Fudan University, the School of Computer Science and Technology of Xidian University, the globally renowned artificial intelligence voice interaction technology supplier iFLYTEK, and the China National Institute of Standardization, exploring various research directions such as photobiological health, smart home control systems, comfort technology and large models, and innovative technologies in conversational AI. It can be said that they have made significant investments.
Despite significant investment and high technological content, in pricing and services, they deeply align with the needs of users for "局改" (local improvement), "以旧换新" (upgrade by exchanging old for new), and improvement-oriented upgrades. They offer high value for money, high quality, and high service efficiency.
Firstly, in terms of pricing, the initial price of the beauty cabin bath heater is only 5999 CNY, which is even cheaper than an imported "luxury face cream." In terms of quality, it is guaranteed to be "usable for ten years," making it a "cost-effective king."
The new Oupai MAX Air Butler dual oxygen bath heater and AI constant temperature bath heater have made comprehensive upgrades in functionality, ensuring they are safer, healthier, and more comfortable, making them highly competitive in the market.
OP Kitchen Air Conditioning is stepping up its efforts to popularize kitchen air conditioning in China by investing 100 million CNY in a kitchen renovation fund.
In addition to the existing "China Kitchen Air Conditioning Popularization Plan," OP Kitchen Air Conditioning is extending the plan to five years and increasing the kitchen renovation fund from 20 million CNY to 100 million CNY, providing substantial subsidies to ensure that every Chinese household can afford kitchen air conditioning.
The four new technological products share a common feature in service: fast installation, allowing for same-day replacement and use. Whether it's for renovation, upgrading, or enhancement, the process becomes simple and easy.
Looking towards the future of user experience
For Wu Xingjie, CEO of OP Home, the release of these groundbreaking technological products pays homage to the past thirty years while expressing determination to continually advance over the next thirty years. Since inventing the first bathroom heater, OP has been exploring and addressing user needs in home living, leading innovations in the bathroom industry. From lamp heating to air heating, from grid-shaped to circular air outlets, from heating to solving bathroom issues comprehensively, and now with these new products making multiple breakthrough upgrades, OP has remained committed to its core principle of "putting users first," constantly pushing the boundaries. "Over the next thirty years, I hope OP will be a company that continually creates and iterates user value, a company centered on users, a technology innovation company with warmth, and a company deeply rooted in China but reaching out to the world. Designing for love, exploring without limits."
Industry insiders are eagerly anticipating the next thirty years for OPPO, with CEO Wu Xingjie unveiling his vision for future development. Chen Cankun, Vice Chief Inspector and Senior Engineer at Weike Inspection Technology Co., Ltd., believes that with the strengthening application of artificial intelligence in the design of bathroom heater products, OPPO's commitment to technological innovation may significantly shorten product development cycles. With intelligent features integrated into their products, the usage scenarios are expected to become warmer, healthier, and more promising.
Hu Yanan, Secretary General of the Residential Decoration, Renovation, and Parts Industry Branch of the China Building Decoration Association, stated that with the advent of the stock market, the important role of providing a good living environment for the people is shifting from real estate developers to home decoration companies and parts/material enterprises. Faced with the upgrading of consumer housing demands, parts enterprises must provide higher cost-effectiveness, aesthetic value, and functional enhancement. They look forward to tech-innovative companies like OPPEIN bringing more surprises to the market.
