At the AMD Beijing AI PC Innovation Summit, ASUS Global Vice President, Wen-Hung Shih, and AMD Senior Vice President and General Manager of Computing and Graphics Business Unit, Jack Huynh, engaged in discussions regarding trends in the AI PC market, the AMD Ryzen 8040 series, and collaborative efforts to drive innovation in the PC industry. At the same time, the latest generation of AMD AI PC benchmark products, led by the ROG Zephyrus 14 Air from ASUS, made a stunning appearance at the summit.
ASUS Global Vice President Stone Wen-Hong discusses the significant opportunity AI presents to PC manufacturers. He emphasizes how AI-powered PCs can effectively combine cloud and local AI capabilities to greatly enhance user productivity. Leveraging AMD's robust AI prowess, ASUS meticulously refines key configurations to ensure that their laptops truly meet the real-world demands of the AI era. Currently, ASUS boasts a powerful AI PC product lineup tailored to different user groups, offering excellent AI PC solutions.
The ROG Flow X13 is one of this year's highly anticipated AI PC offerings. Equipped with AMD's latest second-generation AI PC processor and bolstered by AMD Ryzen AI technology, its AI performance is remarkably impressive. When discussing the new Ryzen 8040 series, ASUS Global Vice President Stone Wen-Hong highlights the use of CNC integrated molding technology in the ROG Flow X13. This enhances user experience across various aspects such as texture, touch, and aesthetics. Weighing just 1.5 kilograms and measuring as thin as 15.9 millimeters, the device strikes an excellent balance between portability and performance. ASUS's newly introduced ASUS Unleashed Pro 15 series, TUF 5 Ryzen series, and the aBean 14 Air have all been upgraded to the latest AMD Ryzen 8040 series processors.
At the summit, Asus expressed its active efforts in integrating and incorporating local AI applications. Stone Wang, during his speech, mentioned, "Asus has already launched the new A Bean series laptops featuring the innovative Bean Ding AI assistant, offering users efficient and practical AI services for daily use. In mid-2024, Asus will also introduce the ProArt series targeting professional creators, equipped with integrated AI creation and management software, aiming to enhance productivity for both novice and professional creators."
Regarding future innovations in collaboration with AMD, Stone Wang stated that both Asus and AMD are innovation-driven companies. Asus, deeply rooted in the market, possesses a unique understanding and insight into user needs. Asus is committed to continuing its efforts in collaboration with AMD, dedicating itself to developing AI PC products that are more closely aligned with and understand the needs of local users.
