This Arbor Day has ignited a widespread enthusiasm for planting, as evidenced by the agricultural sales data from JD.com Supermarket on March 12th. Transactions for flower boxes saw a staggering 300% year-on-year increase in sales, while transactions for fruit trees/vegetable seedlings/potted fruits and vegetables, as well as creative plants, surged by 100%. Additionally, there was a 150% increase in the search volume for planting-related products.
Recently, blueberries have hit the market with increasing attention. This Arbor Day, many consumers opted to personally plant a blueberry tree. JD.com Supermarket witnessed a tenfold year-on-year increase in the transaction volume of blueberry seedlings.
In terms of consumer trends, this year's Arbor Day showcased a variety of blueberry seedlings, with the Double Alliance Blueberry Seedlings standing out. Renowned for their meticulously selected original seedlings, direct-from-source quality, as well as their cold resistance and high-yield characteristics, these seedlings have gained favor among consumers.
Traditional flower pots are being replaced by more aesthetically pleasing and eco-friendly flower boxes, which are easier to cultivate a planting ecosystem. Creative plant options like simple-to-care-for and fun grass dolls, DIY potted plants, fruit and vegetable growth observation vessels, moss micro-landscape eco-bottles, etc., are becoming increasingly popular.
Head over to the JD app now, where consumers can browse a wide range of agricultural products on JD Supermarket, including seedlings, flowers, potted plants, flower pots, gardening tools, and agricultural machinery. Some products are eligible for benefits such as subsidies totaling billions, double the price difference compensation, and free shipping for items priced at 9.9 CNY or above.
JD Supermarket is one of the channels on JD.com, located in the channel list at the top left corner of the JD app. It specializes in selling fresh food, groceries, and daily consumer products. Third-party data and multiple user surveys indicate that JD Supermarket leads the market share among online and offline supermarkets. It offers the most competitive prices, ensures the quality of its products, and provides top-notch services, making it the preferred shopping channel for millions of consumers.
