Demand for the Apple Vision Pro has been "disappointing," leading to a significant drop in estimated shipments for 2024 to 400,000 to 450,000 units from the previous 800,000 units. While Apple plans to launch this device overseas, the issue of its "expensive" nature remains unresolved. Fortunately, the company may overcome this obstacle with the Apple Vision Pro 2. Rumors suggest that the successor product will start at $1500 and may feature two new suppliers: Samsung and Visionox from China.
@Revegnus1 posted a rumor on X, stating that the price of the next Apple Vision Pro 2 wearable device will be between $1500 and $2500. Previous estimates indicated that the Apple Vision Pro was priced at $1542, which was just the cost of components, with the most expensive part being the dual 4K micro-OLED panels from Sony.
Reports have suggested that the company is determined to lower the price of the Apple Vision Pro 2, but has not yet figured out how to achieve this goal. The leaker did not mention how the starting price of the second-generation product would be reduced to a more affordable $1500. However, it is rumored that Samsung and Visionox Technology will enter Apple's supply chain, with the Chinese display manufacturer currently in the stage of sending samples to customers for evaluation.
We previously reported that the involvement of Visionox Technology and BOE in the supply chain is helping to reduce the cost of VR headset displays by 50%. However, there is currently no latest news on whether Apple will obtain equivalent quality displays from Sony. As for Samsung, it is rumored that the South Korean giant will provide DRAM supplied by SK hynix, a custom design tailored for processing the dense imaging data from Apple's Vision Pro 12-camera array.
If both companies successfully secure contracts for Apple's Vision Pro 2, the launch price of subsequent models may decrease before the rumored release in 2026. However, prior to that, we might see a budget model in 2025 with reduced features to make the device more affordable. After all, Apple needs some much-needed traction in this field, and a lower-priced solution seems to be the only timely fix.
