Among all global smartphone markets, the North American market stands out as the most unique. This market is entirely different from others, especially challenging for domestic smartphone brands to penetrate. As a result, Apple and Samsung continue to dominate this market, almost monopolizing it.
On May 10th, the well-known data research company Counterpoint officially released the report on the North American smartphone market for the first quarter of 2024. The report reveals that in the past first quarter, the North American smartphone market saw an 8% year-on-year decline, marking the sixth consecutive quarter of decline.
Apple leads the market with a high market share of 52%, followed by Samsung in second place with a market share of 31%, and Motorola in third place with a market share of 9%. Google holds the fourth position with a market share of 5%, while TCL ranks fifth with a market share also around 5%. Analysts at Counterpoint believe that a recovery in the North American smartphone market, as well as brand performance, is not expected until at least the third quarter of this year.
Did you see that? In the North American market, Apple reigns supreme with a whopping 52% market share, leaving all other brands combined far behind. Samsung, on the other hand, saw its market share rise to 31% this quarter, hitting a new high since the first quarter of 2020. This indicates that consumers in this region primarily favor Apple, with Samsung coming in second. The rest of the brands are almost negligible. The report also highlights a decline in demand for lower-end products in Q1 in the North American market, which is particularly unfriendly to brands ranking third, fourth, and fifth. It's a well-understood principle.
The reason for this situation is, of course, due to the characteristics of the market. After all, the competition in this market is far less intense than in our domestic market, and other brands simply cannot enter. Motorola is able to rank third because it originally belonged to this market, and it only became a Chinese brand after being sold to Lenovo. Those familiar with the history of smartphones would know this.
