On May 28th, Apple's historically largest price reduction strategy in the Chinese market has yielded remarkable results.
According to the latest data, iPhone shipments in China saw a 52% year-on-year increase in April. In the first two months of this year, iPhone shipments in the Chinese market experienced a decline, but growth was achieved in March.
Analysts point out that with consumers' increasing interest in upgrading to new devices, the downward trend of iPhones in the Chinese market may be coming to an end.
Analysts Steven Tseng and Sean Chen mentioned in their report that Apple may soon regain its status as the preferred smartphone brand among Chinese consumers.
The survey found that over half of the respondents are willing to spend over 4000 RMB (approximately $550) on their next phone, while only 33% of current high-end phone users are willing to do so.
This data indicates a trend towards higher-end smartphones in China and a potential shift towards Apple products due to consumer fatigue after prolonged waits for Huawei's high-end models.
Despite a double-digit decline in sales for Apple's latest generation of phones, the introduction of price reductions has successfully attracted consumers, especially after Huawei captured a portion of the high-end market share.
