It is well known that Apple's market share in the domestic market has seen a significant decrease, and although price reductions can increase market share, the pressure remains very high.
On one hand, domestic smartphone manufacturers have greatly improved their strength, with significant enhancements in both hardware and software foundations.
On the other hand, the changes in the past few generations of iPhones have not been significant, and the improvement in configuration parameters also gives a sense of lack of sincerity.
Therefore, in order to gain more popularity in the smartphone market, Apple has also started to make efforts, with two good news items emerging, raising high expectations for Apple fans.
First up, here's the first exciting news: Apple's iPhone is stepping up its game in the field of AI. At the upcoming WWDC 2024 Global Developers Conference, Apple is expected to showcase its latest advancements in the field of artificial intelligence.
Reportedly, Apple will introduce a revamped Siri voice assistant, incorporating a brand-new generative AI system at its core. This not only expands support for intelligent queries across various domains but also enables seamless conversations and deep learning.
In essence, the upgraded Siri will be more intelligent and user-friendly, better understanding users' intentions and needs. For instance, when users set timers or create schedules, Siri will respond more swiftly and accurately to execute their commands.
Without a doubt, the newly upgraded Siri will likely also offer personalized recommendations and suggestions based on users' habits and preferences.
Of course, Apple does not intend for the new version of Siri to directly compete with chatbots like ChatGPT. Instead, Apple focuses more on the practicality and user experience of Siri.
For example, they aim to make it a truly intelligent assistant that brings convenience and value to users. This strategic direction gives Siri a clearer and more unique positioning in the field of artificial intelligence.
However, there are also reports suggesting that these new upgraded AI features are not directly related to domestic users. The specific performance remains to be seen.
Additionally, Apple plans to delegate simple AI tasks such as notifications or SMS summaries to users' devices for self-processing. Complex AI tasks like image generation or long-form text will still require cloud-based computation.
The advancement of AI is expected, with most domestic smartphone manufacturers in the current Chinese market introducing AI large models, and Apple cannot afford to fall behind.
It is undeniable that AI represents the future. If Apple fails to keep up when the iPhone 16 series is released, we will have to wait for the iPhone 17 series.
In this scenario, when the iPhone 16 series and iOS 18 are released, they must make a strong effort because everyone now understands that AI applications for ordinary users have not yet truly taken off.
Whether we can seize the opportunity or not, we can only patiently wait for some of Apple's subsequent developments. At this stage, we need to be part of the waiting game.
In addition to Siri's upgrade, Apple's collaboration with Samsung has also attracted widespread attention. According to Taiwanese media Digitimes, Apple has signed an agreement with Samsung SDC to provide display materials for the upcoming foldable iPhone.
This news further confirms rumors that Apple is actively developing foldable devices and may soon enter the market, at least venturing into new territory.
Looking back at past reports, Apple has maintained a high level of interest in foldable screen technology. For instance, a new patent for a foldable iPhone has been granted to Apple, as revealed by the United States Patent and Trademark Office (USPTO).
The highlight of this patent lies in its unique hinge design, allowing for both inward and outward folding. This design not only enhances the practicality of foldable screens but also opens up more possibilities for users.
Apple is reportedly planning to mass-produce a 20.3-inch foldable screen device later in 2025, with a foldable screen iPhone set to be released in late 2026.
The introduction of the foldable screen iPhone is expected to bring numerous advantages to Apple, such as significantly expanding the screen area of the iPhone, providing users with a more immersive visual experience.
The foldable screen iPhone may also offer enhanced portability and foldability, allowing users to use it anytime, anywhere, further boosting Apple's competitiveness in the smartphone market and solidifying its leading position.
Apple's progress in artificial intelligence and foldable screen technology is poised to inject new vitality into its future development and is a key factor in increasing its market share.
The development pressure on iPhones is currently significant, but with the integration of AI and foldable screens, it is expected to generate some new excitement.
Do you have any thoughts on this? Feel free to reply and discuss.
