In a recent development, Apple's audio brand Beats, known for its penchant for collaborations with designers and other brands, has once again teamed up with the luxury activewear brand from Los Angeles, Alo Yoga, to unveil the uniquely crafted Beats Fit Pro special edition earphones.
The special edition Beats Fit Pro headphones by Beats x Alo boast a classic matte black exterior, with the iconic pearl white Beats "b" logo on the earbuds and embossed Alo logo on the right earbud. What sets them apart is the design of the charging case, featuring a glossy finish with sparkling flecks on the surface, while the interior showcases a reflective chrome effect, adorned with the logos of both Beats and Alo.
Chris Thorne, the Chief Marketing Officer of Beats, stated, "Originating from Los Angeles, both Beats and Alo Yoga have made significant impacts in the realms of fitness and culture, making this collaboration a match made in heaven. Committed to delivering high-performance products that allow users to express their unique identities, we are thrilled to join forces with Alo, bringing the perfect tech accessory to fitness enthusiasts."
As part of the promotional campaign for this special edition headset, Beats and Alo Yoga have invited Grammy-winning artist Tyla to perform her latest track, "Safer." On April 4th, Tyla will engage in a conversation with Apple Music host Nadeska Alexis at Apple SoHo in New York City, as a segment of the "Today at Apple" series, to delve into the connection between music and wellness.
The Beats x Alo special edition Beats Fit Pro will be available for purchase starting April 4th, priced at $199.99. The product will be accessible on the Apple official website, Alo Yoga's website, selected Apple Stores, and Alo retail outlets. Members of Alo Access can also enjoy the privilege of early pre-ordering.
