Have you noticed the unusually fierce competition among mid-range smartphones this year? This intensity is not only evident in the market but also in public opinion. Some even say that the domestic smartphone environment has returned to the era of constant bickering, just like ten years ago. However, one truth to understand is that consumers are exceptionally rational now, and sales volume is the key.
Today, let's take a look at the sales of mid-range models during the 618 shopping festival, to see which models are most popular during this major e-commerce promotion event. Note: Data is accurate as of 8:16 AM on May 26th.
Redmi K70E, Honor 100, Redmi Turbo 3, iQOO Z9 Turbo, OnePlus Ace 3V, Honor X50 GT, OPPO K12, OPPO Reno11, iQOO Z8, OPPO A3 Pro.
PS: This price range can be considered as entry-level mid-range devices. Redmi has two models, Honor has two models, iQOO has two models, and OPPO (including OnePlus) has four models. Surprisingly, the best-selling model is the Redmi K70E, even though this model doesn't seem to have much presence in real life, it still reigns supreme in terms of sales.
2. Top 10 Single Products with Cumulative Sales of 2000-2999 Yuan
Redmi K70, iQOO Neo9, OnePlus Ace3, Honor 90 GT, Meizu 20 Pro, Meizu 21, realme GT Neo6, Huawei Nova 12 Vitality Edition, OPPO Reno12, Meizu 21 Pro.
PS: This is the real mid-range battle, and you can see that the nominated models are quite diverse. Almost all major brands have models in the running. Surprisingly, Meizu has two models nominated, indicating good sales for Meizu during this 618 period. Previously, Meizu was nowhere to be seen on this list. This might be the change in Meizu's performance! Of course, Redmi K70 has the best sales among them.
Overall, in the online market, it's either the mid-range or Redmi's world, as everyone understands. Especially during this 618 promotion period where all brands are offering significant discounts, consumers are smart and will choose what they consider the best value. Just like this year's Redmi Turbo 3, OnePlus Ace 3V, and another model claiming to be the best in this category, they all boast being the strongest. However, the actual sales results are completely different, as everyone understands.
It is suggested that brands focus more on their products rather than engaging in verbal disputes. Times have changed, and consumers' understanding has also evolved.
