On April 17th, at 18:18 on April 16th, AI digital persona "Liu Qiangdong" made simultaneous appearances in JD's home appliances and home furnishings, as well as JD Supermarket procurement live streams.
According to JD Supermarket, within 30 minutes of "Liu Qiangdong" going live, the number of viewers surpassed tens of millions; within just 40 minutes, it exceeded 13 million viewers; and within nearly an hour, the viewership soared past 20 million.
Moreover, during the live broadcast, the average user stay time reached 5.6 times the daily average. Within 40 minutes, the overall order volume in the live stream exceeded 100,000.
Furthermore, tests revealed that orders placed in the JD Supermarket procurement live stream at around 7 PM were sorted and shipped within an hour and a half, while orders placed around 9:30 PM were processed in just over half an hour.
Based on observations in the live stream, the appearance and speech of digital persona Liu Qiangdong are remarkably similar to a real person.
However, many netizens still criticized it as too stiff, urging Liu Qiangdong himself to appear live, stating, "The knockoff version of Brother Dong still lacks some emotion."
