Unbelievable! AI-generated videos have evolved to a point where it's hard to believe they're not real. (No, seriously, this isn't a prank within a prank.)
A recent short video ad has caused a stir online. The person in the video endorses a product with such convincing enthusiasm and gestures, it's captivating.
The blogger's casual exclamation, "Guys, this was generated by AI, it's insane!" instantly caused a stir. Netizens responded: "Wait. Is this AI???"
Left with no other choice, the blogger had to make a video to prove their point.
Astounding Realism
Ladies and gentlemen, take a look, can you believe this was generated by AI? Whether it's the lip movements or gestures, they perfectly align with what she's saying. Some netizens even spotted cues matching up to TikTok (Doge).
The main areas of contention among netizens are twofold:
This is a new marketing initiative sponsored by an AI company.
The blogger has clarified each point individually. Firstly, yes, the content is indeed AI-generated, but it requires appropriate prompt cues. The reason the video appears realistic is because she adjusted the script tailored to the AI model. Attentive viewers may notice that the transitions between sentences and facial expressions are not entirely natural, and there's even a slight sense of frame dropping. Some industry insiders have pointed out that the voice and lip-sync are 100% AI-generated, with limited options for actors and scenes. It can't construct from scratch like Runway and Sora do.
Moreover, just by running the video detection tool, you can easily spot that it's a fake.
Secondly, this isn't a business collaboration either. She just stumbled upon this AI tool by chance, but it's certain that Arcads has made quite a bit of money from this product. Because the production cost is indeed not cheap... It's around $100 for 10 videos.
Additionally, she mentioned that within the past few hours, she had seen two AI-generated car advertisements.
Anyway, this ad did work. Some netizens said: "So, are you really not selling wet wipes? I really want them..."
Arcads: AI-Generated UGC Videos
Why not dive into a product called Arcads?
In a nutshell, it crafts UGC videos using AI.
So far, they've created over 5,000 ads, featuring big names like Duolingo and Spotify, to give you an idea.
It supports 40 languages, including Chinese, with an average video generation time of about 2 minutes and 30 seconds.
The official website indicates that you must pay to use the service, with three main pricing tiers:
The generated videos can be used directly for commercial purposes. If you're not satisfied with the video, you can edit it yourself, such as adjusting the speed, tone, or changing actors. They'll likely be done within a week, and it costs 80 euros per video. Yeah, that price does seem a bit steep though!
Arcads is spearheaded by a French company founded by serial entrepreneurs Dylan Fournier and Romain Torres.
According to the Arcads official website, the product is still under the ownership of Freshr, the company founded by its original creators.
Just a week ago, the ARR of this product surpassed $500,000.One of the founders shared their entrepreneurial insights on social media, highlighting how insights changed their lives.
A few years back, the usage of Messenger chatbots skyrocketed, revolutionizing the way information was consumed. Seeing this trend, they decided to venture into entrepreneurship, establishing HelloFreshr. They rapidly acquired hundreds of thousands of users, but the business model proved to be extremely challenging.
After witnessing the explosive trend of health-related apps, they developed WeFast App, accumulating 1 million female users in just a year and a half.
After selling off their startup projects, they shifted their focus to video generation, giving rise to Arcads.
In fact, apart from Arcads, there are numerous AI advertising generation tools available in the market.
Sure, do you know any other practical tools? Feel free to share with us.
Reference links:
[1] https://www.arcads.ai
[2] https://twitter.com/arcads_ai/with_replies
[3] https://supertools.therundown.ai/content/arcads
