On May 25th, during the 7th Digital China Construction Summit, the AI+ Product Sub-Forum hosted by China Mobile was held in Fuzhou. With the theme "AI Empowers a Bright Future," the forum focused on AI-empowered products, envisioning a better future, creating an AI product ecosystem, and jointly outlining the blueprint for AI development.
As a wholly-owned subsidiary of China Mobile in the digital content field, China Mobile's Migu actively explores the deep integration of AIGC with the content industry. Centered around the Migu AI capability brand "Tongzhou," the company launched the Migu Tongzhou AIGC production pipeline and AI+ related capabilities at the China Mobile Artificial Intelligence Ecological Conference on the 24th. During this sub-forum, they released multiple AI+ and AIGC products in five major areas: AI video ringtones, AI video watching, AI short film creation, AI intelligent training, and AI metaverse spatial scenes. These efforts are aimed at allowing a wide range of individual users to enjoy immersive entertainment experiences.
At the conference, Wang Gang, Vice General Manager of China Mobile's Migu Company, stated in his speech titled "AIGC: Innovating the Future, Sharing New Creative Experiences" that the vigorous development of next-generation artificial intelligence technology has led to disruptive changes in the digital content production and operation models. From a policy perspective, the country has successively introduced multiple policies that have strongly promoted the accelerated development of generative artificial intelligence services. In terms of industry development, both domestically and internationally, generative AI continues to update and iterate rapidly, enhancing its capabilities significantly and generating impactful applications in the fields of text, speech, images, and videos.
Migu Company, leveraging its own business characteristics, actively explores and practices the application of AI capabilities in areas such as sports entertainment, cultural and tourism content. Faced with the profound changes brought about by AIGC, Migu Company has strategically positioned itself as a technology innovation company with a digital content platform that combines the characteristics of an operator and the internet, launching the AI capability brand "Tongzhou," covering AIGC production pipelines and AI+ related capabilities. In the fields of video, music and video ringtones, reading, cloud gaming, and metaverse, "Tongzhou" aims to provide users with richer and more immersive content experiences.
Subsequently, Wang Gang introduced and demonstrated the five major AI+ and AIGC products launched by Migu Company in various fields, showcasing the company's integrated innovative capabilities in AI technology.
In the field of music and video ringtones, Migu Company, through self-research and ecosystem collaboration, innovatively upgrades video ringtone applications with AI empowerment, providing video ringtone creation, publishing, and dissemination services to over 400 million users. The AI video ringtone product released this time includes two major functions: AI video creation and AI song creation. The AI video creation integrates the leading domestic text-to-video large model in the AIGC field, allowing every user to experience autonomous and intelligent video ringtone content creation. On the other hand, AI song creation supports inputting natural language to achieve high-quality music creation in terms of lyrics, melody, and singing, enabling any "music novice" to realize their creative dreams.
In the video field, as Migu Company explores the practical application of AI in the sports sector, the AI video viewing product launched this time further innovates the immersive sports viewing experience. The product includes two core functions: AI intelligent commentary and AI player spotlight. The AI intelligent commentary function, built on the foundation of China Mobile's Jiu Tian basic large model, automatically generates event commentary content. By using AI capabilities to convert voices into celebrity voices, it offers a new live broadcasting experience of "celebrity voiceovers." The AI player spotlight function utilizes AI image recognition and intelligent scene tracking technology to support real-time tracking of player data changes, allowing users to easily "follow" their favorite players during the game.
In the field of cloud gaming, focusing on home fitness scenarios, Migu Company introduces AI intelligent training products that transform fitness videos like the Eight Section Brocade into digital health coaching services. Additionally, by establishing an AIGC content production line that integrates content production, user training, and feedback, the company can extract user action clips and expert standard clips, compare them through algorithm models, and implement unique gameplay features such as AI intelligent scoring, thereby promoting nationwide fitness.
In the reading field, Migu Company has developed full-process AI short film production capabilities, covering AI short film creation products from AI script generation, AI character creation, AI storyboard creation, AI storyboard video to AI video editing, facilitating the release of IP development creativity, reducing IP video production costs, shortening IP development cycles, and maximizing IP value. For instance, the officially released AIGC full-process science fiction short film series "Gaia Algorithm" integrates AI power into every aspect from script conception and plot arrangement to visual effects rendering.
In the metaverse field, Migu Company introduces AI metaverse spatial scenes through eight self-developed AI capabilities, continuously enhancing the cultural and tourism experience on Gulangyu Island, known as the "First Island of the Metaverse." Currently, five major AI capabilities have been realized, including rapid 3D model generation, smart MV shooting, intelligent background music, AIGC poetry interaction, and AIGC cultural and tourism promotional MV. The renewed "Gulangyu Metaverse" will provide immersive tourism experiences for both online and offline visitors, creating an interactive cultural and tourism model and a new commercial operation paradigm.
From the exhilarating sports events to the relaxing home fitness activities, from immersive cultural and tourism experiences to digital content creation, China Mobile's Migu Company has taken the lead in exploring the application of AI+ products in various fields, bringing new technologies, scenarios, and experiences to the public. Faced with the tremendous opportunities and challenges brought by the intelligent era of AIGC, China Mobile's Migu Company, in collaboration with its ecosystem partners, aims to provide users with richer and more diverse application experiences, co-building a new AIGC content ecosystem and sharing a brighter future of quality content.
