If one day, a friend asks you, "Do you want to go to space?" How would you feel?
For me, if I had actually planned to embark on interstellar travel, I would probably calmly nod to my friend and respond without much excitement. If I didn't have such plans, I might think, "Have I been acting a bit aloof lately?"
If a friend told me they were going to space, I would probably think they were crazy.
Receiving the news about "going to space," fortunately, it wasn't the friend themselves.
"Hey, have you heard? Vidda is going to space!" A colleague and old friend messaged me.
Remained noncommittal. To space? How? What space? Going to space for what?
Tech website Dingke's reply was: "Unlikely, I haven't heard any news about Hisense or Vidda building rockets or entering the satellite industry."
Coincidentally, I received the news five minutes later than my industry veteran friend. Could it be true?
Five minutes later, Vidda released a poster with the words: "Tomorrow, the whole world will hear my voice." The background featured the vast starry sky and a corner of our blue planet.
By the way, when you read this, it should be considered "today."
Passionate about the tech fashion brand Vidda in Klein Blue, there seems to be a persistent fascination with the vastness of the cosmos.
I remember towards the end of 2021, when Vidda released a music video, it seemed to have reached for the "sky" that day.
Of course, not literally ascending to the heavens. That evening, Vidda hosted a "metaverse launch event," where through the VR headset, one could immerse in a digital deep space, encountering numerous digital avatars of old friends.
Speaking of television, recently there was news that Vidda's TV products have already made it to the top four in online sales.
For a relatively young brand, this could be considered a form of "reaching for the sky," considering the challenge of breaking through from established black TV giants, a plethora of internet-first brands, and the emergence of numerous sub-brands in recent years.
According to the cumulative online TV sales data in the domestic market for the first two months of 2024 from AVC Cloud Network, the top five brands are Hisense (15.57%), Xiaomi (14.83%), Skyworth (11.62%), Vidda (11.21%), and TCL (10.64%).
Breaking into the top four, Vidda's performance in the current TV market is quite impressive. It seems unprecedented for a TV sub-brand to reach the top four.
However, for Vidda, this achievement seems fitting. Collaborating with the "big brother" Hisense to break into the top four, given Hisense's longstanding dominance in the TV market; with the support of the big brother and Vidda's own capabilities, after a brand upgrade in 2021, entering the top five online was followed by a market share close to 10% in 2023.
Before breaking into the top five, Vidda metaphorically reached for the sky with digital avatars. Now, breaking into the top four, could this be a more tangible success?
Moreover, with the phrase "hear my voice," there's still a hint of that "music video" vibe, marking a milestone?
However, it might not just be about TVs. Vidda previously announced that they would release a new three-color laser projector in May. So, what's next? Will the projector reach for the sky before its release? And this time, emphasizing "good sound quality"?
"Good sound quality" is not a bad idea. In 2022, Vidda innovatively launched a three-color laser smart projector. According to Lutu Technology data, in 2023, in the mainland Chinese online market, Vidda's market share in the DLP projection market rose to fourth place, with a 16.6% share in the 4K projection market, ranking third in the industry.
With such achievements, improving sound quality alongside display quality seems like a necessary move.
As for what's next, well, it's hard to predict. Let's wait and see; after all, the answers will soon be revealed. (Original article by Ding Tech Network, reprints must indicate "Source: Ding Tech Network")
