What kind of life do you envision? Is it the comfort and stability of a high-paying job at a big company, or the adventurous journey back to rural areas, risking it all to make a difference using your skills? There might not be a one-size-fits-all answer, as everyone's idea of a fulfilling life varies.
Today, the topic of "90s female entrepreneur resigns to start business supporting rural agriculture" surged to the top of Weibo's trending topics. As of the time of writing, it has garnered over 57 million reads, more than 86,000 interactions, and sparked over 4,300 discussions.
According to reports, Xiao Li, a post-90s girl, gave up her high-paying job at a major internet company in Nanjing two years ago. Upon learning that some farmers were still relying on traditional methods passed down orally or were unable to access valuable information online due to unfamiliarity with the internet, she was inspired to resign and start her own business in Nanjing, forming a new media studio to help farmers in her hometown.
Fast forward to today, Xiao Li's team has organized and published hundreds of articles to assist farmers, earning her the nickname "the encyclopedia of the village." However, entrepreneurship requires fertile ground, and to truly succeed, one person's efforts are limited; collaboration is the key to success.
By chance, Xiao Li discovered that JD Supermarket has launched a new rural revitalization campaign. They will invest 10 billion yuan over three years to subsidize farmers, allowing consumers to enjoy high-quality agricultural products at "origin prices" while boosting sales for rural households across the country and increasing their income. Seizing the opportunity, Xiao Li aims to have products from her village join JD's newly launched billion-yuan agricultural subsidy event, selling nationwide, becoming her new goal.
In March of this year, JD Supermarket launched the "Billion Subsidy for Agriculture" campaign, investing 10 billion yuan over three years to subsidize agricultural products. This initiative enables consumers to enjoy the lowest prices for high-quality agricultural specialties across the entire network. To achieve this, JD Supermarket has stationed procurement teams in various production areas to find the most authentic and affordable agricultural products. Additionally, they have deployed professional teams to conduct quality inspections at the source, making them the only agricultural product e-commerce platform with direct sourcing and genuine quality inspection.
Currently, JD Super has listed a variety of agricultural products such as blueberries, lychees, and crayfish to support farmers. Consumers can enter the event by searching for "Billion Yuan Agricultural Subsidies" on the JD app, where they can enjoy great deals on these items.
