Source: People's Attention, e Company, Red Star News
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On April 28th, Zhou Hongyi, the founder and chairman of 360, auctioned off his Maybach, causing it to trend as the top search on Weibo.
On April 27th, Zhou Hongyi, founder of 360 Group, announced on social media that he would publicly auction his 9-year-old Maybach S600, starting at 600 yuan.
Zhou Hongyi stated that after the auction of the Maybach S600, he would not keep a single penny. After deducting taxes and fees, the entire amount would be donated to the Wang Xuan Foundation in the names of both himself and the buyer. Additionally, following in the footsteps of "Buffett's Lunch," Zhou Hongyi promised the buyer of the car three opportunities over three years to dine with him.
Around 6 p.m. on April 28th, an auction was held at the Beijing 360 headquarters. Zhou Hongyi, founder of 360 Group, officially auctioned his vehicle, the "Maybach S600 sedan," starting at 600 yuan.
The indoor auction venue was divided into an auction area and a guest area. Reporters on-site learned that many in the auction area had paid a deposit to enter, and raising the paddle would be a crucial action for them. These individuals came from all over the country, especially from Shandong, Hebei, Sichuan, and other regions, mainly concentrated in the used car platform and automobile export industries.
Many selfie sticks, tripods, and filming equipment were held high at the scene, with numerous self-media personnel live broadcasting. The host repeatedly emphasized lowering the volume: "Any slight noise will be picked up, please lower your voices."
According to the used car platform DCD's introduction, the original price of this Maybach S600 new car was 2.888 million yuan. Zhou Hongyi's second-hand car is a 2015 model, currently valued at around 900,000 yuan in the market.
In the end, bidder number 47 successfully won this luxury car with a staggering bid of 9.9 million yuan. It is reported that the buyer of the car is Chu Zhenliang, the founder of Tian'an Used Cars. According to the buyer's introduction on social media, he is the executive chairman of the Beijing Automobile Circulation Industry Association. He expressed his excitement, stating that he has always respected and identified with Zhou Hongyi, and this auction was not only to fulfill his dream of owning a luxury car but also to seize this rare opportunity to "ride the wave."
He admitted that, despite his many years of experience in the online world, he had never engaged in "traffic hijacking" before. However, this time, he decided to boldly try it out, not just for personal traffic, but also to show respect to Zhou Hongyi, and to contribute to charity.
Zhou Hongyi also expressed his philanthropic intentions at the auction. He stated that the full amount from the auction of the Maybach S600 would be donated to the Wang Xuan Foundation to support the development of domestically produced new energy smart connected vehicles. He hopes that through this method, he can contribute to the country's technological progress and industrial development.
At the auction venue, Zhou Hongyi opened by saying, "It's my first time at an auction, and I'm quite nervous."
He mentioned, "Many people shot videos holding their ID cards, wanting to buy my car. Many claimed to have found the secret to online traffic, but I myself am quite puzzled. In a world where the internet brings everyone closer, it's important to interact with everyone, rather than just enjoying it alone. That's when traffic becomes most valuable."
The "Internet celebrity" Zhou Hongyi
The "red-clad" Zhou Hongyi has now become a sensation in the automotive circle.
Li Bin, Chairman of NIO, once told Zhou Hongyi, "Be careful, you're too popular. Your red outfit shines brightly, dazzling at auto shows."
As of now, Zhou Hongyi has 11.517 million followers on Weibo and 5.744 million fans on Douyin.
On April 20th, the topic of "becoming a minority by buying fuel cars" hit the hot search on Baidu.
Zhou Hongyi stated in a live video that he had made a difficult decision to sell his 9-year companion, the Maybach 600.
Zhou Hongyi explained, "This is because I need to experience the feeling of the new generation of cars. The ancients said to 'break the cauldrons and sink the boats,' so I sold this car, gave up the traditional luxury car, and switched to a domestically produced new energy intelligent connected vehicle."
