On May 12th, according to multiple domestic media reports, after being fined, the offline Tinghua wine flagship store has reopened, with staff stating that the e-commerce platform will relist Tinghua wine products.
Previously named in the 315 Gala, an advertisement for the Tinghua wine experience store claimed that this wine has effects such as boosting immunity, improving sleep, regulating physiological disorders, and anti-aging.
Staff at the Tinghua wine experience store introduced that Tinghua wine is powerful in function, can activate the body's self-regulating function, improve one's physical condition, enhance immunity, and regulate sleep.
According to regulations, alcohol advertisements must not explicitly or implicitly claim effects such as relieving tension and anxiety, increasing physical strength, etc. The promotion of Tinghua wine violated these regulations.
After being exposed in the 315 Gala, topics related to Tinghua wine quickly surged in hot searches. Subsequently, the price of Tinghua wine, which reached as high as 58,600 yuan, was swiftly removed from e-commerce platforms, and the company's WeChat official account was also banned.
Lawyers stated that the collapse of Tinghua wine ultimately stems from its promotional methods. The "prosperity" obtained through false advertising, fraud, and other unfair and illegal means is merely false prosperity. False advertising and even fraud not only directly harm consumer rights but also disrupt market competition order, which is detrimental to fair competition and the healthy development of the market.
