Recently, the authoritative market research firm AVC Revo publicly announced the "Q4 2023 Research Report on Laser Projection Market in Mainland China," summarizing and analyzing the situation of the Chinese laser projection market in 2023. The data shows that the overall sales volume of laser projection in 2023 reached 421,800 units, with total sales revenue reaching 12.22 billion RMB.
In terms of segmented markets, Gofine Technology, one of the first batch of companies listed on the Science and Technology Innovation Board, continued to lead in professional markets such as education and engineering lasers, capturing the top spot in market share for both. Specifically, in the education laser projection market in 2023, Gofine Technology's sales volume accounted for 29.4% of the market, ranking first in the industry; its sales revenue share was 26.5%, also ranking first in the industry. Despite intense market competition, Gofine Technology maintains a stable position as a leading brand in the market. Moreover, its sales volume and revenue shares have both increased, with a relatively even distribution of shipments for various brightness levels and a growing trend in shipments of products with brightness levels exceeding 5K.
Guangfeng Technology Education Dominates Laser Sales in Volume and Revenue Share
In the engineering laser projection market, in 2023, Guangfeng Technology captured a sales share of 14%, maintaining its top position in the industry; its revenue share was 13.1%, securing the second spot. Looking at specific product performance, Guangfeng Technology's products have expanded into the high-end market with brightness of over 10,000 lumens contributing 6.4%, surpassing other domestic brands.
Guangfeng Technology leads in laser sales volume and ranks second in sales revenue.
Data indicates that in 2023, Guangfeng Technology's professional displays employed proactive market strategies to tackle competition. In the field of engineering lasers, the new T Pro and G Pro series have been deployed in numerous large-scale projects since their debut in 2023. These projects span various applications such as cultural tourism night tours, artistic performances, and urban architectural landscape construction, contributing to the presentation of more intricate, diverse, and imaginative visuals.
Thanks to its robust products, Guangfeng Technology has spearheaded several highly representative and pioneering engineering projects. These include the Erdos Montai Cold Tower project with a projected area exceeding 21,000 square meters, the Pingtan "Planet Ecall? Blue Tears" boundless seascape theater project offering an immersive forest-sea world, the Beijing Fahai Temple Mural Art Museum project showcasing the beauty of mural art and culture, and the Chengdu World Science Fiction Park water curtain show project enhancing the opening ceremony of the 81st World Science Fiction Conference, among others.
Guangfeng Technology Erdos Montair Cold Tower Project
In the field of educational lasers, in 2023, Guangfeng Technology's educational laser projection solutions saw collaboration with universities across the country, with notable projects at prestigious institutions such as Peking University, Shenzhen University, Northeastern University, Jinan University, Hainan University, and China Agricultural University. For instance, Peking University opted for Guangfeng Technology's 3LCD high-brightness laser projectors coupled with screen solutions, delivering high-definition and bright classroom visuals for medium to large classrooms. Not only does it provide excellent image quality, but also, with ALPD semiconductor laser light source technology, it effectively protects the visual health of both teachers and students through the principle of diffuse reflection.
Simultaneously, Guangfeng Technology strengthened its professional display communication with customers. In 2023, it organized various activities such as core partner summits, exemplary case roadshows, and professional exchanges, while actively participating in industry exhibitions and forums to disseminate product information and marketing concepts.
Ovum believes that the future market opportunities for commercial and educational lasers lie in the mid-to-low-end immersive pan-commercial education market, such as immersive digital classrooms, restaurants, bars, etc., while the high-end market lies in smart business spaces, expanding application breadth to drive sales. In the engineering market, high-end products are becoming increasingly prominent, with greater opportunities for high brightness, high definition, and more specialized products.
