The Qilu Evening News One Point Think Tank Brand-C Digital Lab, leveraging the "Full Network Information Big Data Collection System" (including 200,000+ communication platforms and over a billion communication sites), utilizing the independently developed "Brand/Event Communication Impact Big Data Evaluation System" (registered trademark number: 2023SR0861756), conducted a comprehensive evaluation of the MES International Metaverse and Esports Expo's online communication effectiveness. The data indicates that during the monitoring period (from February 23, 2024, to March 2, 2024, three days before and after the event), there were 544 instances of online communication related to the expo. The Internet Communication Impact Index (referred to as "INC Index"), with a theoretical maximum score of 1000, was 351. The INC Index primary indicators "Communication Breadth" was at level 3, categorized as "Standard Level," and "Communication Intensity" was at level 2, categorized as "Shallow Level." The total readable information amounted to 16,431 views, with 109 likes. Among different media levels, local media had the highest information dissemination.
The One Point Think Tank "Communication Risk Index Evaluation System" results indicate that the communication health index of the event content is 96.02, with a health level of V (highest level).
I. Event Overview
The MES 2024 International Metaverse Expo took place from February 26 to February 28 at the Shenzhen Convention and Exhibition Center. The conference, themed "Embarking on 3D, the Metaverse is Coming, and Esports Entertainment is Now," focused on the metaverse industry chain. Its mission was to "gather enterprise innovation, support industry restructuring, and promote industry development," connecting government policy makers, esports event organizers, organizers, metaverse technology providers, application scenario providers, research institutions, investors, and other participants.
II. Communication Trend Analysis
The total online information related to the MES International Metaverse and Esports Expo reached 544 instances, corresponding to an INC Index communication breadth value of 2.13, categorized as level 3 - "Standard Level" (highest being level 5). This indicates that the quantity of relevant information about the expo has met the basic standards for communication, satisfying the essential communication requirements for reaching the audience. The information is distributed across major communication channels such as Weibo, WeChat, websites, client applications, forums, and videos, but has not yet achieved a high coverage rate. It is recommended that the planners of the MES International Metaverse and Esports Expo further enhance brand planning efforts, study the information needs of the audience, optimize communication strategies, increase the quantity, frequency, and quality of information releases, expand communication channels, and enhance communication breadth.
As shown in the graph, the information dissemination about the MES International Metaverse and Esports Entertainment Expo reached its peak on the second day of the event, February 27, 2024, with 151 pieces of information being shared, accounting for 27.76% of the total volume of information.
Out of a total of 544 pieces of information disseminated across the internet, 247 came from apps, 118 from websites, 25 from Weibo, 81 from WeChat, 63 from videos, 0 from digital newspapers, and 10 from interactive forums. The platform with the highest volume of information dissemination was apps. The combined share of apps and websites amounted to 67.0%, indicating that mainstream media played a significant role in promoting the MES International Metaverse and Esports Entertainment Expo.
Figure 2 - Distribution of Channel Contribution:
Chart 3 - Distribution Table of Contribution to Dissemination Across Various Media Platforms:
Looking at the distribution across media levels, corporate news media lead with 11 outlets, while city-level media boast the highest volume of information dissemination, with 10 pieces of information.
During the evaluation period, the total number of reads concerning the MES International Metaverse and eSports Entertainment Expo reached 16,431, with 109 likes.
There were zero reposts on Weibo, and the total number of comments across the internet was 544. Based on this, the INC index for dissemination heat is calculated to be 1.76, ranking at level 2 - "Shallow Water" level (out of a maximum of five levels). This indicates that the information about the MES International Metaverse and eSports Entertainment Expo has relatively low levels of forwarding and commenting. It may not align well with netizens' preferences, making it hard to engage them actively in sharing and commenting on the information. The connection between the MES International Metaverse and eSports Entertainment Expo and the online audience appears weak. It's recommended that the event organizers strengthen their planning efforts, enhance the quality of information, execute well-thought-out topic planning, and increase the frequency of their messages across channels, especially on social platforms, to actively mobilize netizen participation in spreading the information.
The word cloud reflects the focus of the dissemination content and its alignment with the event theme. For the MES International Metaverse and eSports Entertainment Expo, the word cloud shows that the keyword "metaverse" ranks first with 4,739 mentions; "display" is second with 2,124 mentions; and "VR" ranks third with 2,024 mentions. Additionally, "industry, innovation, optics, sector, technology, MES, future" are among the top ten hot words mentioned.
Chart 4 - Dissemination Content Word Cloud:
Report Description
The dissemination power big data analysis report is available in two formats: a brief report and a detailed report. The above content is part of the analysis brief, intelligently generated by the YiDian Think Tank's "Dissemination Power Big Data Analysis System." YiDian Think Tank's Brand-C Digital Lab aims to "enhance brand competitiveness in the digital age" and is dedicated to serving you!
The detailed report includes contributions from different levels of media dissemination, video media site dissemination, Weibo site and topic dissemination, WeChat official account dissemination, a list of all media platforms and their names, search platform data analysis, audience portraits for high-attention events, a detailed explanation of the INC index, and more visually appealing charts, among other contents.
For customized reports, you can visit the YiDian Think Tank official website (zk.ql1d.com) or directly scan the QR code to contact YiDian Think Tank's WeChat customer service; you can also send your requests to the email: [email protected].
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