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The new Jike 001 starts at 270,000 CNY, endorsed by Li Xiang, with barrage comments mentioning "Lei Jun" everywhere

Yi Fan Tue, Mar 12 2024 06:56 AM EST

The new Jike 001, starting at 269,000 CNY, even Li Xiang is impressed.

The latest Jike 001 features a base model with a range of 750km and a rapid charging rate of up to 5C, greatly alleviating range anxiety.

With its extended range, rapid recharging capabilities, improved performance, and enhanced intelligence, the price has dropped by a significant 31,000 CNY.

The product and its pricing have earned praise and shares from Li Xiang himself:

Sbd02f013-dfd8-4f40-b72f-725b93c60e7d.jpg The price of the upgraded version of Jike 001 has been reduced to 269,000 CNY.

With over 69,000 units sold in just one year and securing the top spot in its niche market, the new model of Jike 001 is not resting on its laurels:

It has seen comprehensive improvements in intelligence, power, and handling.

Firstly, it comes equipped with intelligent hardware such as laser radar and Qualcomm Snapdragon 8295.

Intelligent features are standard across the board, with power supplements fully optimized: The entire lineup boasts a full-stack 800V architecture, enabling the fastest "5-minute charge for 256km of range", equivalent to a power supplement of 0.85km per second. S08b0ed04-de61-42de-a32d-b4a867cdfad3.png Charges faster and accelerates harder.

With a maximum combined power of 580kW, the 0-100km/h acceleration has been improved from 3.8 seconds to 3.3 seconds.

More powerful thrust, capable of towing up to 2 tons effortlessly. Sffd8e5ba-4ed3-416a-8651-17c394c09d00.png The new 001 model boasts enhanced performance while maintaining excellent drivability:

  • Air suspension coupled with CCD electromagnetic damping system, upgraded to dual-chamber air suspension with a total of 70mm travel range and 5 adjustable levels.

  • Offers over 13,000 customization options for tailoring driving styles to individual preferences. S8fe96528-197c-4b33-b0e5-9410a377e5ef.png On the other hand, there haven't been significant changes in the dimensions of the car body. The interior design has become more minimalist, with the removal of wooden accents. However, there have been quite a few changes to the screens:

  • Upgraded to a 35.5-inch AR-HUD (Augmented Reality Head-Up Display).

  • A new 15.05-inch 2.5K HD OLED central control screen.

  • The new instrument cluster is larger, featuring a 13-inch screen similar to the one in the 001 FR model.

It's also understood that the satellite communication technology, similar to that found in the 001 FR model, will be incorporated into this version. S60b59987-b537-4e24-a33a-5d0476bd21b4.png In summary, the new model follows the trend of "more for the same price." However, targeting existing car owners, the renowned brand, who once offered a free upgrade to the 8155 chip, is showing sincerity once again:

Existing car owners will retain the lifelong free charging rights when they switch to the new model.

The ZAD intelligent driving assistance system, valued at 35,000 CNY, will also receive free OTA upgrades for existing car owners. Sdbcd495e-121f-4b70-a872-fd5c34fc73c8.jpg If you've placed an order for a new car before March 31st, you can still enjoy the ZAD "Zero Dollar Purchase" offer, which includes features like intelligent parking, high-speed NZP, and urban navigation assistance.

The high-speed NZP coverage will extend to over 90% of prefecture-level cities nationwide in the second quarter, while urban NZP will simultaneously begin public testing.

Overall, the upgrades for the new model 001 are quite comprehensive. There are still four different models available, so let's take a look at the main differences: Scdd1c7f9-ea8d-442a-8d91-b56e7a1c8ad2.png The 269,000 RMB WE model comes in two versions, differentiated by power and range.

Looking at the overall configuration and price, the Jike 001 has put considerable pressure on competitors in the hunting vehicle market. Marketing activities were arranged for the day after the launch event, with the Avita 12 hosting a 1-hour live stream without images for intelligent driving, while the Tengshi N7 teased its redesign.

Interestingly, both before and after the release of the new Jike 001, the most mentioned competitors in the barrage and comment section were the Xiaomi SU7.

Netizens are once again worrying for CEO Lei.

Jike responds to the "encirclement of Xiaomi".

As a hunting vehicle, the Jike 001 is also a product that pure electric car users will consider.

Its size is similar to that of the Xiaomi SU7, with three models using the Kirin battery, just like the top-of-the-line SU7.

Both emphasize handling:

Jike 001 has invited F1 World Champion Raikkonen and professional driver Zhou Guanyu to endorse it. The entire lineup comes with standard launch and drift modes, while the Z-Sport version can also upgrade to an exclusive track mode, offering over 13,000 customizable driving styles.

Xiaomi previously stated that the SU7 has 1.68 billion driving modes. Earlier, Xiaomi's PR Manager Wang Hua praised the SU7's handling on Weibo. S69bcaa95-649a-460c-931c-0ae6744f8917.jpg Let's compare the performance again. The SU7 achieves the fastest 0-100 km/h acceleration in 2.78 seconds, while the 001 clocks in at 3.3 seconds, showing a noticeable difference. However, it's important to consider the sleek hatchback design factor of the 001.

When comparing the top configurations, both the 001 and the Xiaomi SU7 have their advantages.

In terms of base models, the 001 dominates in aspects such as battery life, energy replenishment, and intelligent driving hardware configurations: S28e30444-2ed0-4416-a24b-e157bd1fcbb6.jpg The pricing for the Xiaomi SU7 is currently unknown, but there might be some cards up the sleeve for the NIO ET7:

If NIO releases a 400V model later, equipped with their in-house developed Golden Brick battery, and removes the lidar, the price is bound to drop significantly from the current 269,000 CNY.

As for the SU7's price, Lei Jun has emphasized before, "19.9 is a joke," and "it's a bit expensive, but there's a reason for the price." S157eb428-37ad-4e8a-aecc-a97c402b6a64.png So, with the release of the new JiKe 001, netizens are once again worrying on behalf of CEO Lei:

"Lei, just stop, the market is flooded with Geelys." S7947902f-58a4-4290-baa7-44f61b4269fb.png Source: SugarDesign

"I really don't know how to price su7." S52468b28-6dd3-4c92-9f01-4ce7f78e6724.png "Ask not how many sorrows can a soldier bear." Sd8239405-92f8-4560-aa2c-47bcb3cd2eb4.png Someone summarized Geely's recent pace of new car releases, suggesting that Geely has used the Galaxy E8 to set a lower limit for the Xiaomi SU7, locked the upper limit with the Extreme Krypton 001, and comprehensively targeted the SU7 with the 007. S47c2b52e-a010-4c3c-9e7c-16c5fab973b7.png And holding onto two cards, the Lynk & Co 07 and the Geely Jia Yue 07, haven't been played yet, waiting for the Xiaomi SU7 to launch before making a move.

There's been a lot of talk online about Geely's supposed revenge "blockade of Xiaomi" because some key figures, including former Geely Research Institute director Hu Zhengnan, were poached to help Xiaomi in their car manufacturing efforts. S3432b449-ed81-45ee-a2fa-7086b61c2332.jpg

  • Hu Zhengnan joins Shunwei Capital founded by Lei Jun.

During the group interview after the press conference, executives from Geek+ responded, stating that Xiaomi is very strong, and indeed, there is much to learn from Xiaomi's marketing strategies. However, in terms of technology, Xiaomi's automobile division still has much to learn from Geek+.

It's not about targeting Xiaomi just because they are hiring people away from us.

Adding to that, executives from Geek+ mentioned:

Rumors have it that Xiaomi SU7 will be launched on March 28th. Wouldn't it be a good idea to target Xiaomi and launch our 001 by March 29th?

Regarding the rumored launch date, Xiaomi Automobile responded:

The specific timing will be announced through official channels.

So, with the new Geek+ 001 hitting the market, it not only attracts users from the off-road vehicle segment but also puts significant pressure on sedan competitors. Starting at 269,000 CNY, is it worth it?