[Beijing, February 29, 2024] Today, Niu Electric held its "League of Heroes" 2024 new product launch event in Beijing, officially releasing the "All-Scenario Intelligent Off-Road Electric Motorcycle" X3 in China. The unified starting price is set at 24,980 CNY, with an introductory offer starting from 23,980 CNY. Niu Electric's X3 will begin pre-sales on the Tmall and JD platforms.
From ushering the two-wheeled travel industry into the era of smart lithium batteries to single-handedly initiating an era of personalization in the industry, and then to launching pure electric street bikes and urban cross-riding electrics, Niu Electric has always been driven by exploration. It aims to create fun and practical smart electric vehicle products for its users. As another significant innovation by Niu Electric, the "All-Scenario Intelligent Off-Road Electric Motorcycle" X3 seeks to continuously tap into the younger market. With a focus on user interests, it brings "electric intelligence" into the off-road realm, constantly creating a comprehensive travel ecosystem that combines technology, trend, and freedom for its users.
Born to love the "wild," the Niu Electric X3 is designed for the passionate.
Niu Electric has always been known for its groundbreaking thinking and has been hailed by users and the market as an industry innovator, extending beyond traditional two-wheelers. Through years of interaction with "Niu Butter" and a wide range of users, Niu Electric has accurately identified the enthusiasm and love of young consumers for competition. The inherent spirit of striving for success in young people aligns seamlessly with Niu Electric's brand philosophy of "enterprising, joyful, and independent thinking."
In the two-wheeler industry, there has always been a distinction between ordinary and professional. In the eyes of many traditional manufacturers, specialized markets such as extreme off-road seem like distant realms, creating a division between regular and professional users. Niu Electric believes that passion should know no boundaries, and they are fully committed to launching the "All-Scenario Smart Off-Road Electric Motorcycle" X3. As pioneers in the intelligent lithium-electric two-wheeler industry, Niu Electric once again breaks through innovation, transforming the niche "off-road toy" into a mainstream intelligent off-road device, allowing more people to experience the joy of riding.
"At Small Bull Electric, our goal with the X3 is to impress both seasoned enthusiasts and eager beginners alike," says Yang Kai, Vice President of Design at Small Bull Electric. "From the initial stages of product design, we considered the extreme performance demands of professional off-road riders and the aspirations of everyday users who crave off-road adventures but may find it challenging to get started. By integrating innovative technology, performance testing, lightweight design, and automotive-grade craftsmanship, Small Bull Electric has made the X3 a pinnacle in electric off-road vehicles. With no need for clutch coordination, X3 achieves electric bike-level operability—simply twist the handle to control all power, significantly reducing the learning curve and allowing even beginners to effortlessly embrace off-road excitement.
Setting a new standard in off-road experiences, ushering in the era of smart mobility
The X3 marks Small Bull Electric's debut in the off-road electric motorcycle market, boasting performance levels comparable to top-tier off-road electric motorcycle manufacturers. Equipped with a 72V32Ah high-performance fast-charging lithium battery and LG 21700 automotive-grade cells, the X3 delivers 357N·m wheel torque, reaching a maximum speed of 75 km/h and covering a steady 116 km on a single charge. With an 8000W Boost launch mode, it effortlessly handles off-road climbs and secluded forest trails, offering riders a peak off-road experience."
Not only that, but Niu Electric seamlessly integrates outdoor off-road and urban commuting in the dual design of the X3. The high-intensity, one-piece forged aluminum alloy frame ensures excellent maneuverability and stability in various road conditions. The bike is equipped with KKE suspension, featuring a 200mm long-travel front suspension with fully adjustable preload and rebound, a rear central shock with adjustable compression and rebound, complemented by 220mm front and 203mm rear disc brakes, along with 19-inch off-road tires. This setup delivers a more linear braking feel, aiming to provide users with a holistic and ultimate riding experience.
As a versatile ride suitable for both city and off-road adventures, the Niu Electric X3 doesn't compromise on ergonomic design, even though off-roading and comfort may seem contradictory. The bike features a rally-style anti-slip seat, allowing users to unleash their "wild" side while experiencing a gentle touch - a perfect blend of wildness and comfort. Following a user-centric design approach, Niu Electric has innovatively included an emergency power-off switch and side stand engine cut-off for the X3, enhancing the safety of the riding experience.
Moreover, in the realm of intelligent design, where Niu Electric excels, the new X3 model stands out. The X3 comes equipped with a lap timer function that allows for better recording of riding data, enabling users to initiate an off-road race anytime, anywhere. Additionally, the X3 features a trail recording function. With the press of a button on the handlebars, users can mark points of interest discovered during their off-road adventures. The X3 also supports NFC riding gloves, making starting and stopping the vehicle more convenient—just wear the gloves and you're ready to go. Furthermore, smart features like seamless unlocking, incoming call alerts, automatic turn signal resetting, and a TFT full-color display are all standard on the X3.
With the debut of the "all-scenario intelligent off-road electric motorcycle" X3 in the domestic market, marking the entry of off-road electric motorcycles into the era of intelligence for the first time, its easy-to-use controls are bound to attract a large number of young users to challenge and experience off-road products. Off-roading is no longer limited to professional players. The all-scenario, easy-to-control, intelligent off-road electric motorcycle X3 will become the new off-road toy for many more people.
