On March 1, 2024, the BYD Honor lineup welcomed another powerhouse, with the highly anticipated Song Pro DM-i Honor Edition hitting the market at a jaw-dropping starting price of 109,800 CNY. The new vehicle is available in 5 models, with official prices ranging from 109,800 to 139,800 CNY, redefining the new value in the A-level SUV market and officially kicking off the "electric beats oil" era in this segment!
With the launch of the Song Pro Honor Edition, the A-class SUV equipped with DM-i technology is officially priced below 109,800 CNY, achieving a significant milestone of "electric cheaper than oil." This greatly reduces the threshold for user experience in new energy SUVs, fully meeting the mainstream family users' expectations for low cost and high value.
Last year, the Song Pro DM-i Champion Edition revolutionized the A-level SUV market by offering hybrid vehicles at the same price as traditional gasoline ones. Through this strategic move, it reshaped the mainstream landscape, paving the way for a shift towards hybrid dominance. In less than a year, the era of "hybrids at the same price" has passed, and now "electric is cheaper" is officially making its entrance. The Honor Edition aims not only to disrupt but also to completely penetrate the gasoline SUV market, accelerating the transition from gasoline to electric in the A-level SUV segment!
Electric outperforms gasoline, with high-level features from the get-go.
The core technology of the Song Pro DM-i Honor Edition surpasses traditional gasoline SUVs by a generation, boasting five major disruptive capabilities: "fast, efficient, quiet, smooth, and green." It accelerates from zero to one hundred kilometers per hour in 7.9 seconds, charges from 30% to 80% battery capacity in just 30 minutes, and achieves a NEDC electricity consumption as low as 4.4L. With a combined range of up to 1090 kilometers on a full tank and full charge, it outpaces gasoline SUVs in speed, efficiency, and range!
In addition, the Song Pro DM-i Honor Edition introduces refreshed aesthetics and smart upgrades: featuring the new Black Knight exterior color, reminiscent of nocturnal highlights, exuding sharpness and depth with a powerful aura; across the board, there's an upgraded intelligent voice continuous call function, enabling multiple interactions with just one wake-up, facilitating seamless conversations for enhanced efficiency and a better user experience. Notably, the Song Pro DM-i Honor Edition also brings advanced configurations to entry-level models, starting at 109,800 RMB, offering features such as 3D panoramic transparent imaging, adaptive rotating floating pad, NFC digital key, intelligent up and down power control, smartphone remote driving, dual-zone automatic constant temperature air conditioning, and more. It's essentially high-end from the start, fully embracing the concept of "starting with sophistication, rejecting bareness".
China's Power: Universal Technology Benefiting Users
Once, new energy SUVs seemed out of reach for many, but now, the Song Pro DM-i Honor Edition achieves "electric cheaper than fuel," enabling more people to enjoy an economical and comfortable travel experience. This is thanks to the scale effect brought by the high sales volume of the Song Pro DM-i and BYD's strong vertical integration capabilities. While ensuring the profitability of the entire vehicle, BYD can maximize the transfer of profits from the component sector, making technology accessible to all. This also demonstrates China's power: only with a strong manufacturing industry can BYD produce such an impressive Song Pro DM-i Honor Edition, ultimately benefiting consumers.
The staggering starting price of 109,800 CNY further energizes the market for the Song Pro DM-i Glory Edition, accelerating the shift from fuel to electric vehicles in the niche market and offering consumers a superior choice. With such an offering, why consider anything else for purchasing an A-class SUV? The Song Pro DM-i Glory Edition is the ultimate choice!
