In today's era, as the transition from "Made in China" to "Smart Manufacturing in China" accelerates, new quality productivity has become a crucial indicator for measuring the competitiveness of modern industries. Compared to traditional productivity, new quality productivity possesses differentiated advantages in higher quality, better efficiency, and stronger innovation. It represents an advanced productive state in line with the concept of new development.
In the tide of transitioning from old to new driving forces, for enterprises, solidly promoting the empowerment of new quality productivity to upgrade industries and activating the new dynamics of "innovation" and "quality excellence" in production and manufacturing are key factors in achieving high-quality development. Against this backdrop, Foshan, Guangdong, as the only comprehensive reform pilot city for manufacturing transformation and upgrading nationwide, has long nurtured a large number of advanced enterprises undergoing intelligent transformation.
In the competitive landscape of Foshan, XiaoXiong Appliances stands out as a benchmark enterprise in the small home appliances sector, practicing the concept of "intelligence transformation and digital conversion." Starting from an initial factory space of 800 square meters to growing into a nationwide 580,000 square meters smart manufacturing production base, XiaoXiong Appliances has, in over a decade, not only achieved rapid growth through the upgrading of new quality productivity with digitization and intelligent transformation but has also been vigorously progressing towards its brand goal of "small home appliances loved by young people." Consistently earning user praise and brand honors, it exemplifies high-quality development.
Breaking Free from Traditional Manufacturing Constraints, Smart Manufacturing Achieves Simultaneous Growth in Quality and Efficiency
In recent years, Foshan city has actively prioritized the strategic direction of intelligent digital transformation in manufacturing. This initiative is not just about launching 25 supportive policies, introducing the nation's first "Digital Loan", and establishing a 30 billion CNY fund for the transformation and development of the manufacturing industry, but also about continuously intensifying efforts in fostering the upgrading of industrial structures. Bear Electric, a company that boasts honors such as being among Foshan's top enterprises and a benchmark for high-tech enterprises in Foshan, has always been proactive in practicing and responding to these policy guidelines, adhering to industrial development, and earnestly promoting the production of small household appliances towards higher and newer standards.
So, how exactly does Bear Electric do this? A visit to a Bear Electric factory in Shunde, Foshan, provides a vivid confirmation of the answer. Unlike traditional manufacturing, efficiency is no longer solely dependent on human labor. Instead, it's replaced by rows of robotic arms, real-time data dashboards, and highly efficient automated production lines that incorporate human-machine collaboration. For instance, the insertion of electronic components takes only 0.14 seconds, the average time for plastic molding is just 45 seconds, and AI vision inspection significantly improves the accuracy of defect detection. Every day, more than 230,000 parts are produced here.
Industry upgrading is all about bringing in the new to enhance quality, where "new" serves as the premise and "quality" is key. Inside the Bear Electric Appliance Factory, the production process is also gradually moving from single-point automation towards comprehensive automation. This shift has enabled automation in injection molding, automatic feeding through a centralized feeding system, and, with the empowerment of 5G and other industrial internet technologies, the lean and efficient production of products on a large scale. This allows for production scheduling to follow orders, logistics to follow the production line, and quality inspection to follow the process, linking all aspects into a seamless chain under digital empowerment, enhancing quality and efficiency in all dimensions.
And this is just the "tip of the iceberg" in Bear Electric Appliance's national digital manufacturing landscape. Since its establishment in 2006, Bear Electric Appliance has continuously expanded its industry scale and enhanced its level of intelligence. It has now built 5 major intelligent manufacturing bases, including intelligent small home appliance manufacturing bases and Wusha manufacturing bases, with more than 70 production lines and 2 of the country's top automated production lines.
In the field of small home appliances, laying out such a digital manufacturing landscape and accumulating a solid foundation for high-quality development, Bear Electric Appliance has indeed written a benchmark example for the transformation and upgrading of companies in the small home appliance track with its unique development path. It's worth pondering what the core logic behind all these achievements of Bear Electric Appliance is. In fact, the answer has been evident in its long-term strategic layout.
Injecting new momentum into the boutique strategy, continuously meeting user needs
The fundamental purpose of a company's "internal skill" cultivation is to better exert its external strength. From the results perspective, the new quality productivity leads to the expansion of the industrial scale and the upgrading of the industrial structure, but essentially, the ultimate destination of all advanced productivity must return to user needs and market changes.
For Bear Electric Appliance, which deeply understands this principle, it has long relied on its profound digitalization strength to continuously inject endless energy into its boutique strategy layout, maintaining its core competitiveness in the market. Nowadays, in every aspect including user insight, R&D innovation, product design, manufacturing, and quality inspection, Bear Electric Appliance leverages the empowerment of cutting-edge technologies like digitalization and intelligence to construct the optimal solution for meeting user needs throughout the entire process.
Starting with insightful analysis of user needs, Bear Electric Appliance delves into vast user portraits for in-depth analysis and precisely feeds back into the innovation and development of products. For example, in response to users' health diet needs, the Bear Electric small bubble health pot innovatively uses small bubble intelligent stewing to fully release the nutrients in ingredients during the stewing process, meeting users' exquisite health needs; another example is addressing the noise issue of blenders, the detachable blender innovates with an exclusive noise reduction valve and a 2.5mm "Sweet Dream" soundproof cabin among 10 noise reduction technologies, achieving quiet operation at 41 decibels without disturbance. Currently, Bear Electric Appliance has cultivated more than 10 R&D teams, with over 300 professional R&D technical personnel, continuously innovating to meet every user need.
Not only that, but in the realm of innovative design, Xiaoxiong Electric continuously introduces new "highly aesthetic small home appliances" based on user aesthetic trends. Examples include the modern retro green-designed office light nourishing kettle, the pink girlish health stewing pot, and the versatile milky-toned electric water bottle. Behind each innovative design beloved by users is Xiaoxiong Electric's commitment through more than 10 design teams, involving over 60 professional designers, collaborating with global design resources to create for users. Currently, Xiaoxiong Electric holds over 1800 national patents, has won prestigious awards such as the Red Star Award and the iF Design Award, and its Creative Appliance Industrial Design Center has been honored with the title of National Industrial Design Center.
Apart from innovation, Xiaoxiong Electric has also achieved utmost control over the quality of small home appliances, a concern paramount to users. To date, Xiaoxiong Electric has established a specialized testing and evaluation center covering an area of approximately 2000 square meters. It houses over a dozen professional laboratories, including performance laboratories and environmental laboratories, equipped with a plethora of high-precision modern testing instruments. Each new product undergoes rigorous testing and refinement before it is truly introduced to users.
It is evident that in the current landscape of deep integration between manufacturing and new technologies, Xiaoxiong Electric, guided by a precision strategy, has embarked on a distinctive path of "smart transformation and digital innovation." It has successfully implemented a transformation and evolution in productivity focusing on "quality" and "innovation." This strongly indicates Xiaoxiong Electric's determination for high-quality development, possessing certainty and continuity amid industry changes.
